CRM Marketer (Fashion / E-commerce)

Title: CRM Marketer (Fashion / E-commerce) Company: Oskelly Group Location: Moscow Salary: from 120,000 to 150,000 RUR Experience: From 1 to 3 years

Responsibilities:

— Implement and develop CRM communications in collaboration with the CRM Lead; — Prepare and launch mass communications: Email, Mobile Push, In-App, SMS in Mindbox; — Create, update, and optimize triggered and automated sequences; — Formulate a plan for mass communications and a CRM calendar; — Work with customer base segmentation: RFM, behavioral segments, VIP, new, active, dormant, and churning users; — Develop communications across the entire Customer Journey: onboarding, first purchase, repeat purchase, retention, reactivation, loyalty; — Personalize communications based on user behavior, purchase history, interests, categories, and brands; — Independently propose hypotheses for improving the effectiveness of CRM communications; — Conduct A/B tests, analyze results, and scale successful mechanics; — Analyze key CRM metrics: open rate, CTR, conversion rate, retention, repeat rate, churn, LTV, frequency, AOV, and the share of CRM in revenue; — Participate in the implementation and development of CRM strategy; — Collaborate with analysts, the product team, and developers, prepare technical specifications for necessary improvements; — Interact with contractors; — Identify opportunities for automating CRM processes and reducing manual work.

We expect:

— At least 3 years of experience as a CRM marketer in e-commerce; — Confident experience with Mindbox or similar CRM/CDP platforms; — Good understanding of CRM and retention metrics; — Experience in building triggered and automated communications; — Experience in customer base segmentation and communication personalization; — Experience in conducting A/B tests and independently analyzing results; — Analytical thinking and ability to work with data; — The ability not only to complete assigned tasks but also to independently propose new hypotheses and mechanics; — Understanding of Customer Journey and lifecycle marketing; — Experience with Email, Mobile Push, In-App, and SMS.

Will be a plus:

— Basic knowledge of SQL; — Experience with BI systems: DataLens — Understanding of CDP, event-based data models, and integrations of websites/applications with CRM systems; — Experience with email deliverability; — Experience using AI/LLM tools for CRM analytics, personalization, and automation; — Experience in fashion, luxury, or marketplace/e-commerce.

We offer:

— Full-time employment (5/2 schedule, from 10:00 to 19:00)

— Official employment in accordance with the Labor Code of the Russian Federation in an accredited IT company — a resident of Skolkovo

— Office within walking distance of Tulskaya metro station ("Danilovskaya Manufactura")

— Voluntary medical insurance (including dentistry)

— Work in an international company with offices in Moscow and Dubai

— Fast processes, high team expertise, and a rapidly growing product

— Opportunity to directly influence the business and company development

Join the OSKELLY team and help us create the future of the fashion tech industry!