Cian is the largest real estate search service in Russia, which has been operating for 20 years.
Cian is not just a website, it is a high-tech company that ranks among the top 10 real estate websites in the world. Currently, the company employs over 1300 employees remotely, and the service's monthly audience exceeds 19 million people.
What matters to Cian employees
- Creating not just a product, but the best product that transforms the customer experience. We are proud to be transforming the real estate market by addressing people's pain points in finding, selling, mortgaging, and renting housing.
- Solving complex problems and seeking new solutions. This is why our workday sometimes feels like a quest, allowing each of us to grow much faster.
- Influencing the product. We listen to our colleagues and use their expertise and ideas to choose the best solutions for product development.
- Feeling comfortable in a team, speaking our minds. To achieve this, we foster a culture of feedback and mutual respect.
Tasks to be performed:
- Develop customer interaction strategies in close collaboration with cross-functional teams.
- Design, configure, and launch communications across available channels (email, push, SMS, messengers, stories, etc.).
- Identify growth areas, generate ideas, and conduct A/B tests to improve communication effectiveness and achieve KPIs.
- Analyze the results of launched campaigns and prepare reports.
- Optimize communication load on customers through segmentation and building communication chains.
- Maintain the relevance and correct functioning of regular and automated communications.
- Create and maintain up-to-date communication maps.
We are looking for a candidate who:
- Has at least 2 years of experience in CRM marketing (classifieds, telecom, IT companies, fintech)
- Understands the full cycle of preparing and sending out mailings.
- Has experience working with CDP platforms like Mindbox/Exponea/AltCraft and/or similar.
- Can create email layouts using block builders and HTML editors.
- Has experience launching triggers and managing automated campaigns.
- Is proficient in conducting tests (A/B, A/A, etc.).
- Has experience in analyzing customer journeys, creating communication maps for projects/mechanics, and based on CJM.
- Is proactive in generating hypotheses for product growth, has confirmed case studies, and is ready to share them upon request.
- Knows SQL at a basic query level (this will be an advantage).
- Is an active user of AI for work tasks (generating texts, templates, hypotheses, data analysis).
What we offer:
- Work in the largest online real estate classifieds.
- Official employment, a transparent and timely salary.
- Fully remote work (Russia) or a hybrid format (home/office) in a modern business center with a fitness center (Moscow or St. Petersburg).
- Voluntary medical insurance from the first working day (including dental care, hospitalization, and international travel insurance).
- Benefit cafeteria.
- An additional 5 days off for rest and recharge.
- Professional growth opportunities (performance reviews, corporate library).
- A great team ready to share experience and provide support :)
