Company:** CIAN Location: Moscow Experience: 1 to 3 years

CIAN is the largest real estate search service in Russia, operating for 20 years. CIAN is not just a website, it is a high-tech company that ranks among the top 10 real estate websites globally. Currently, the company employs over 1300 employees remotely, and the service's monthly audience exceeds 19 million people.

What Matters to CIAN Employees

• Creating not just a product, but the best product that transforms the customer experience. We are proud to be transforming the real estate market, addressing the pain points of people in buying, selling, mortgaging, and renting housing.
• Solving complex problems and seeking new solutions. Therefore, our workday sometimes resembles a quest, allowing each of us to grow much faster.
• Influencing the product. We listen to colleagues and leverage their expertise and ideas to choose the best solutions for product development.
• Feeling comfortable within the team, speaking our minds. To achieve this, we foster a culture of feedback and mutual respect.

Tasks to be addressed:

• Develop customer interaction strategies in close collaboration with cross-functional teams.
• Design, configure, and launch communications across available channels (email, push, SMS, messengers, stories, etc.).
• Identify growth areas, generate ideas, and conduct A/B tests to improve communication effectiveness and achieve KPIs.
• Analyze the results of launched campaigns and generate reports.
• Optimize the communication load on clients through segmentation and building communication chains.
• Maintain the relevance and correct functioning of regular and automated communications.
• Formulate and keep communication maps up-to-date.

We envision the person for this position as someone who:

• Has at least 2 years of experience in CRM marketing (classifieds, telecom, IT companies, fintech).
• Understands the full cycle of preparing and sending out mailings.
• Has experience working with CDP Mindbox/Exponea/AltCraft and/or similar platforms.
• Can create email layouts using a block constructor and an HTML editor.
• Has experience launching triggers and managing automated campaigns.
• Can conduct tests (A/B, A/A, etc.).
• Has experience in developing customer journeys, creating communication maps for projects/mechanics, and based on CJM.
• Is proactive in generating hypotheses for product growth, has confirmed cases, and is ready to share them upon request.
• Knows SQL at the level of basic queries (will be an advantage).
• Is an active user of AI for work tasks (generating texts, templates, hypotheses, data analysis).

What we offer:

• Work in the largest online real estate classifieds service.
• Official employment, a transparent and timely salary.
• Fully remote work (RF) or a hybrid work model (home/office) in a modern business center with a fitness center (Moscow or St. Petersburg).
• Voluntary medical insurance from the first working day (including dentistry, hospitalization, and travel insurance outside our country).
• Benefits cafeteria.
• An additional 5 days off for rest and перезагрузки (recharge).
• Professional growth (performance reviews, corporate library).
• A great team ready to share experience and provide support :)