Company: START
Location: Moscow
Experience: 3 to 6 years
Your tasks:
- Development of a trigger communication strategy (activation, retention, winback);
- Building a unified contact policy and communication calendar;
- Development of multi-channel scenarios:
- out-of-app (push and pull, email, SMS)
- in-app (pop-ups, banners, stories, tooltips);
- Work with CJM and communication map throughout the client's life cycle;
- Development and implementation of user win-back flows from churn;
- Building a unified approach to loyalty:
- monetary (promo codes, discounts)
- non-monetary (achievements, engagement mechanics);
- Work with CDP: platform development and requirement specification for enhancements;
- Forming product requirements (for CRM tools);
- Development of ML models (jointly with analytics, from the business side);
- Development of scenarios for collecting additional contacts and obtaining consent (consent management);
- Performance analytics:
- retention, conversion, revenue uplift.
We expect:
- 3+ years in CRM / lifecycle / retention marketing;
- Experience with trigger communications and automation;
- Experience with multi-channel communications (push, email + preferably in-app);
- Understanding of CJM and segmentation (RFM or equivalent);
- Experience with A/B testing and performance analysis.
Will be an advantage
- Experience with CDP (especially Mindbox or equivalents);
- Experience with in-app communications (banners, stories, pop-ups);
- Experience in collecting and enriching contact databases;
- Experience with a subscription model.
Working at START means:
- Competitive salary, annual bonus;
- Full compliance with the Labor Code of the Russian Federation (employment, payment of sick leave, vacation, etc.);
- Cool, modern office within walking distance of the Kievskaya metro station;
- Hybrid or remote work format and flexible start of the workday by agreement with the supervisor;
- Flexible "Aladdin" benefits;
- Work equipment, an additional monitor, and other devices for comfortable work;
- Extended VHI program with dentistry and insurance for trips abroad;
- Attendance at industry conferences;
- Free subscription to the BestBenefits corporate discount service;
- And, of course, a START subscription, available on five different devices.
