Company:** patch and go (IP Kovalchuk Anastasia Alexandrovna) Location: Moscow Experience: 3 to 6 years

We are looking for a CRM marketer who will take full responsibility for the customer base lifecycle: from analytics and segmentation to launching communications (email, SMS) and coordinating technical integrations. The main tool is Mindbox.

Responsibilities:

CRM Strategy and Analytics

• Analyze the customer base and buyer behavior, identify segments and growth points
• Work with CRM metrics: repeat rate, LTV, retention, purchase frequency, average check
• Analyze the reasons for churn and decrease in repeat purchases
• Formulate CRM hypotheses, test them through communications and auto-scripts, and develop successful mechanics
• Evaluate the effectiveness of CRM activities not only by open rate and CTR, but also by their impact on orders and revenue
• Prepare regular CRM analytics, conclusions, and reports on campaign results

Mindbox and Technical Implementation

• Work independently with Mindbox: segments, mailings, scripts, tags
• Create and support automatic scripts and trigger communications (welcome sequences, abandoned carts, reactivation, repeat purchases, etc.)
• Prepare clear technical specifications for developers and interact with them on Mindbox integrations (together with Mindbox managers)
• Control the correctness of data transfer to Mindbox and order statuses
• Understand the logic of integrations and be able to determine the problem: in data, settings, script, or development side

Email and SMS Marketing

• Plan and launch regular, segmented, triggered, and service mailings — email and SMS
• Independently prepare the structure and content of communications
• Work with designers/content team or independently assemble simple emails
• Control email layout, conduct testing before sending
• Monitor deliverability and sender reputation

Requirements:

• 2+ years of experience as a CRM marketer, including independent launch of CRM communications
• Understanding of customer funnels, segmentation, and customer lifecycle
• Experience with Mindbox (or similar CRM systems), mailing services, and analytics
• Ability to independently find growth points and propose solutions
• Strong analytical skills and focus on business results

Will be a plus:

• Experience in conducting a full audit of the customer base and communication channels
• Experience in developing a CRM strategy and communication map from scratch
• Experience working with quiz forms and using data from them for segmentation
• Understanding of email deliverability issues and passing anti-spam checks

Conditions:

• Official employment according to the Labor Code of the Russian Federation.
• 5/2 work schedule, from 09:00 to 18:00
• Inspiring team, career growth, training, and development
• Nice bonuses: corporate discount, vibrant corporate events, birthday gifts, and a warm team