Department: Marketing and PR
Remote
from 300,000 ₽
More than 5 years
We are looking for an experienced specialist for Tochka Bank who will be responsible for the marketing team of the "Retail Business" segment.
We are creating an online bank and an ecosystem of services for businesses. Our team has over 6,000 employees, and our services are used by more than 800,000 clients.
About the Team
We set the tone not only in the product market but also in advertising: our videos get over 50 million views. Currently, we handle almost all tasks independently: the team includes PR specialists, designers, producers, content creators, creative copywriters, and other specialists. We also work with the best Russian advertising agencies and studios to create strong and effective projects.
Your task will be to form brand awareness of Tochka Bank as the number one brand for the retail segment and convert this awareness into leads. You will build the image and promotion of products in accordance with the bank's strategy and its parent brand, establish processes, and form and support the team.
What You'll Do
- Formulate the positioning for the entire vertical and each product individually.
- Study the retail segment, understand audience needs, and communicate this knowledge to the team for product development and improvement.
- Manage the product matrix of the vertical: know the purpose of each product, which one generates revenue, and which one works on lead generation.
- Analyze competitors, the market, and our position in it.
- Develop and implement annual promotion strategies for the vertical and its products.
- Build the process for attracting new clients through online channels and in conjunction with all sales channels.
- Plan the economics of attraction and improve its efficiency.
- Build cross-marketing: find scenarios for joint promotion of the vertical's products and Tochka Bank's client base.
- Launch 360° advertising campaigns.
- Identify growth points and new traffic sources, monitor trends, and use them for promotion.
- Hire and manage a team: determine who is needed for each product, monitor workload, and help with development.
You're a Good Fit If
- You have at least three years of experience leading marketing in e-commerce, retail, or payment instruments.
- You know how to work with SEO, online and offline media tools, events, lead generation tools, and media planning.
- You have experience launching 360° advertising campaigns.
- You understand marketing and product metrics.
- You have successful cases of applying a growth approach to online, offline, or cross-sales.
- You have experience building a brand from scratch.
- You know how to work with budgets of ₽50 million+ per year.
- You are well-oriented in the advertising market: you know the trends, have good market awareness, and a sense of aesthetics.
- You can make data-driven decisions, justify them, and communicate them to the team.
What Awaits You at Tochka Bank
- Official salary from 300,000 ₽. The exact amount depends on your skills and expectations – we will discuss them at the interview. This amount is before taxes. Remember that from 2025, the personal income tax rate changes depending on the total income for the year.
- Five-day work week with flexible start and end times.
- Remote work or office work in our presence cities. Our offices are well-designed spaces with comfortable workstations and relaxation areas.
- Opportunity to influence and change. If you have a suggestion or an idea, feel free to share it with the team – you will be heard.
- Thoughtful onboarding and a team that is easy to work with.
- Free training: company-funded courses, our own library, and an online learning platform. We offer both internal programs and partner programs.
- Strong community. Marketers, designers, creative producers, and other specialists unite in communities to learn from each other, share experiences, and grow in their careers.
- Comfort not only at work but also in life. After the probation period: VHI (Voluntary Health Insurance) with dental coverage and 4 additional days off per year.
- Partner bonuses: Skillbox, Skyeng, Yandex Practicum, Yasno, and others.
- Online employee portal where you can order a certificate, request vacation or time off, order equipment, or view payments.
- Active corporate life: we organize movie screenings, sports marathons, and parties that are remembered for a long time.
- Development within a strong community of leaders. We have a mentorship program for leaders and team managers, courses on leadership skills development, and a knowledge base for continuous learning.
