Product Marketing Manager

Our partner is a consulting company that helps large companies develop and undergo transformations: build strategies, develop leaders and teams, change corporate culture, and improve employee and client experience. We are currently looking for a hands-on product marketer to help launch and develop the company's products and practices: gain a deeper understanding of the audience, find growth points, and transform complex expertise into market-understandable offerings.

Parts of the processes, the upper funnel, and analytics are under development. Therefore, we are looking for a marketer-architect who is interested not only in solving business problems but also in building the system around them.

• Researching the market, clients, and competitors: gaining a deeper understanding of the complex B2B audience, their tasks, and needs;
• Immersing yourself in practices and their product portfolio and, together with practice leaders, transforming expertise and product hypotheses into market-understandable offerings: defining the target audience, value proposition, product positioning, offer, key messages, and proof points;
• Developing GTM hypotheses for priority products and directions — target segments, offers, channels, points of contact with the audience;
• Launching marketing experiments: from formulating a hypothesis and preparing necessary materials to evaluating results and the next iteration;
• Building and developing a marketing funnel around the product: defining entry points, key metrics, and the link between marketing activities and commercial results;
• Defining the set of marketing and sales materials required for product GTM and assembling them with content, design, and external partners; if necessary, creating the first prototypes and drafts independently;
• Working closely with Client Success / Sales: analyzing the quality of inbound leads, conversion rates, reasons for rejection, signals from active accounts, opportunities for cross-sell/upsell, and using market feedback to improve the product, offer, and GTM;
• Working at the intersection of marketing, sales, and practice leaders: synchronizing teams around the product, helping to form a unified understanding of its value;
• Working with a hands-on approach: independently delving into tasks, formulating solutions, and bringing them to completion

• 3+ years of experience in product or B2B marketing, including independently managing the full GTM cycle for several products or directions simultaneously;
• Experience with complex expert products or services and a mature B2B audience — C-level and top management; experience working with HRDs, L&Ds, and other functional decision-makers will be a plus;
• Experience in customer and market research: audience segmentation, ICP definition, studying needs and use cases, competitor analysis, identifying new segments;
• Practical experience in developing positioning, value proposition, offers, and packaging complex products and services;
• Experience in developing and testing GTM approaches and hypotheses: selecting target segments, channels, and points of contact with the audience;
• Systemic and analytical thinking: understanding the logic of the funnel from entry point to commercial result, ability to define metrics, test hypotheses, and draw conclusions based on data;
• Strong business acumen: ability to quickly understand unfamiliar subject areas and complex business contexts;
• Hands-on approach and high autonomy: readiness to independently delve into tasks, gather necessary resources, and bring solutions to implementation in conditions of high uncertainty

High autonomy. The Marketing Director defines strategic priorities and the overall framework for brand and communications. The Product Marketing Manager independently manages the product-level GTM: researches the market, problematizes the product with the practice leader, forms and tests go-to-market hypotheses, and is responsible for the link between marketing and commercial results.

Influence on the process. You can not only perform tasks but also build marketing processes and a system of work.

Partnership with business. You will work at the intersection of marketing, sales, and practice leaders, directly influencing how the product looks and what commercial result it brings.

Space for initiative. You can propose hypotheses for new products and offers, test them through real launches, and build out systems where they don't yet exist.

Format: remote work + periodic trips to Moscow for team and marketing events. We are considering candidates primarily from Moscow, as well as from other regions of the Russian Federation.