Product Marketer

at Kontur**

Remote or hybrid, office in Moscow, Salary discussed individually

Kontur is an ecosystem of products used by every third business in Russia. We are looking for colleagues for the Diadoc, Focus, Market, and KEDO teams.

What you will do — Participate in the development of the segment marketing strategy and be responsible for its implementation for assigned products and areas — Launch new functionalities to the market: define the target audience, value proposition, promotion channels, metrics, and launch plan — Formulate a product promotion plan, coordinate its execution, and evaluate the effectiveness of marketing activities — Define key marketing metrics, analyze launch results, and identify growth areas — Research the market, customer segments, and sales dynamics — Manage the product's unit economics, promotion, and sales channels to achieve target profitability indicators

Requirements — At least 3 years of experience in B2B IT product marketing (preferably in SaaS products) — Ability to work with unit economics: calculate CAC, LTV, and marginality, forecast payback — Skills in conducting marketing research to find and validate product value — Ability to formulate a value proposition and communicate it to the client — Knowledge of GTM strategy development principles and marketing activity effectiveness assessment — Leadership qualities and the ability to lead a team to results

A test task will be offered after the interview.

Apply: here

#product #marketing #senior #контур