Title: Product Marketer
Company: LitRes
Location: Moscow
Experience: 3 to 6 years
What you will be doing:
- Develop and implement marketing strategies for new products and key service features.
- Prepare and manage go-to-market plans for launches.
- Analyze the market, user needs, audience, and competitive landscape to identify growth opportunities for new products.
- Formulate and test marketing and product hypotheses aimed at attracting, activating, and retaining users.
- Plan and launch marketing campaigns and communications for the existing audience.
- Interact with cross-functional teams – product, analytics, CRM, design, development, editorial, and support – to prepare and execute launches.
- Evaluate the effectiveness of marketing activities and product launches, adjust strategy based on data and experiment results.
Our expectations:
- 3+ years of experience in product marketing or digital product marketing.
- Understanding of how to research the audience and market, identify growth opportunities, and formulate product value for different users.
- Ability to build a product go-to-market plan: from positioning and communication to results evaluation.
- Confident work with product and marketing metrics; ability to assess if a campaign or launch worked and why.
- Understanding of how to use analytics data, user research, and feedback for product development.
- Ability to work with different teams, negotiate, and justify your decisions.
- Experience in subscription, content, or mobile services, as well as interest in book and media products, will be a plus.
We offer:
- Official employment according to the Labor Code of the Russian Federation
- Work format: remote or hybrid
- Voluntary medical insurance with dental coverage, fitness compensation, educational courses, and seminars
- Developed corporate culture and friendly team
- Daily immersion in the world of books and unlimited access to all e-books and audiobooks
Please indicate your desired salary level in your cover letter.
