Hello!

We are the product team of the SaaS platform UX Feedback, which helps Russia's largest companies hear the "Voice" of their users every day.

Our clients are Yandex, Avito, Cian, HH, M.Video, SberMegaMarket, Leroy Merlin, Sportmaster, Tele2, QIWI, S7, Aviasales, PIK, and many others.

Before you start reading the job description, we want to tell you about the values our team lives by. We think at this stage it will immediately become clear how much we correlate with you on this.

We believe that the most important thing in business is customers, and therefore we meticulously build relationships with them, both current and potential. We have no bureaucracy, but we have ambition, trust, and space for experimentation. If the idea of building marketing that really works, not just exists "for show", is close to you, then we are definitely on the same path!

We currently need a strategic leader who will turn marketing into a predictable and scalable growth system that directly impacts revenue. Someone who will build processes, a team, and analytics, determine strategic channels and clear positioning. This is a person who makes decisions about what to do and why, and implements them together with the team.

Goals we want to achieve:

• Create a predictable marketing system with a deviation of key metrics no more than ±20% month-to-month
• Double the flow of quality leads through a well-structured channel strategy
• Identify and scale 2-3 most effective channels with predictable ROI
• Launch a testing system: test 3-5 new hypotheses/channels in six months, with a decision made on scaling or closing each one
• Maintain clear positioning used by everyone—from the content team to the BDM team
• Full transparency of the funnel and metrics from top-of-funnel to revenue

You are the perfect candidate for us if

• You have 3+ years of experience in B2B SaaS or services at the level of building a marketing system (including launching new channels and products)
• You have experience building a marketing system "from scratch" or radically restructuring an existing one
• You deeply understand end-to-end analytics (CAC, LTV, ROI) and know how to set it up using modern tools (Yandex.Metrica, CRM, end-to-end analytics systems)
• You have experience in strategic planning and marketing budget management
• You know how to work with ideas and raw data, segment the audience, see new segments, and turn everything into working stories for clients
• You know how to work as a manager: building processes, managing a team, setting the pace
• You are comfortable working as a "player-coach" when it's necessary to launch a new channel or experiment
• You quickly test hypotheses, know how to draw conclusions and adjust strategy
• You communicate honestly, know how to teach, and take responsibility for results
• We especially value structured thinking, proactivity, and independence

What you will be doing:

Strategy and Positioning:

• Develop and update the company's marketing strategy based on data and business goals
• Formulate and communicate a clear product story: who we are, what problem we solve, why it matters
• Update the understanding of the target audience, search for new segments, set priorities

Building Systems and Processes:

• Design and implement key marketing processes: planning, hypothesis testing, conducting events
• Build end-to-end analytics and a metrics system (CAC, LTV, CPL, funnel conversions) that is clear to the entire team

Team Management and Cross-functional Leadership:

• Lead the marketing team (development, goal setting)
• Work in tandem with the CEO as a strategic partner
• Build effective interaction processes with Product, BDM, and Customer Success departments