#vacancy
Marketing Director (CMO / Head of Demand & Market)
Format: remote / hybrid
Employment: full-time
Reports to: CEO
About the company
A Russian B2B SaaS company (solutions for marketplaces) in the scaling stage. We are building a modern Revenue Engine where marketing, sales, product, and customer service work as a unified revenue growth system.
Who we are looking for
We need not a brand marketer or a traffic manager, but a strong CMO who knows how to build a Demand Generation system, manage marketing through business metrics, and create a predictable pipeline for sales. You confidently interact with the CEO, CRO, product, and sales, make data-driven decisions, and are responsible for marketing's impact on revenue.
Key Responsibilities
- Building a Demand Generation and Revenue Marketing system.
- Developing a marketing growth strategy.
- Managing the funnel from demand generation to deal closing.
- Developing Product Marketing and positioning.
- Collaborating with the CRO on the commercial funnel.
- Launching reactivation, upsell, and cross-sell programs.
- Developing content marketing, webinars, case studies, partner programs, and email communications.
- Managing the marketing and SDR team.
- Building end-to-end analytics and management dashboards.
What is important
Experience
- 7+ years in marketing.
- 3–5 years in B2B SaaS, IT, or complex digital products.
- Practical experience in Demand Generation and Sales-Assisted Sales.
Expertise
- Managing the Lead → MQL → SQL → Opportunity → Deal funnel.
- Working with metrics such as Pipeline, CAC, LTV, MRR, Win Rate, Conversion Rate, Sales Velocity.
- Product Marketing, CRM automation, analytics, and presenting results through numbers.
What we expect
Systemic thinking, focus on business results, close collaboration with sales and product, independence, ability to test hypotheses, build a strong team, and make data-driven decisions.
First 3 months
- Audit of marketing, CRM, website, ICP, and funnel.
- Formation of positioning.
- Setting up lead qualification and SDRs.
- Implementation of Win/Loss analysis.
- Launching end-to-end analytics.
Within 6 months
- Increase Lead → SQL conversion to 50%, SQL → Deal — from 22%.
- Launching reactivation, upsell, and cross-sell programs.
- Increase in qualified meetings by 30%.
- Decrease in rejected leads by at least 20%.
- Increase in MRR by at least 12% per year.
What we offer
- Salary from 400,000 ₽ gross.
- Annual bonus of 50% of salary.
- Total compensation — from 600,000 ₽ gross.
- Direct work with the CEO.
- Opportunity to build the marketing function practically from scratch.
- Official employment, remote or hybrid format
