Remote Vacancy.

Russian B2B SaaS company is looking for a Marketing Director.

A Russian B2B SaaS company (solutions for marketplaces) is at the scaling stage. They are building a modern Revenue Engine where marketing, sales, product, and customer service work as a unified system for revenue growth.

The team needs not a brand marketer or a traffic manager, but a strong CMO who knows how to build a Demand Generation system, manage marketing through business metrics, and create a predictable pipeline for sales. You confidently interact with the CEO, CRO, product, and sales, make data-driven decisions, and are responsible for marketing's impact on revenue.

Key Responsibilities:

• Building a Demand Generation and Revenue Marketing system.
• Developing a marketing growth strategy.
• Managing the funnel from demand generation to deal closing.
• Developing Product Marketing and positioning.
• Collaborating with the CRO on the commercial funnel.
• Launching reactivation, upsell, and cross-sell programs.
• Developing content marketing, webinars, case studies, partnership programs, and email communications.
• Managing the marketing and SDR team.
• Building end-to-end analytics and management dashboards.

What's important:

Experience:

• 7+ years in marketing.
• 3–5 years in B2B SaaS, IT, or complex digital products.
• Practical experience in Demand Generation and Sales-Assisted Sales.

Expertise:

• Managing the Lead → MQL → SQL → Opportunity → Deal funnel.
• Working with metrics: Pipeline, CAC, LTV, MRR, Win Rate, Conversion Rate, Sales Velocity.
• Product Marketing, CRM automation, analytics, and presenting results through numbers.

What we expect from you:

• Systems thinking, focus on business results, close collaboration with sales and product, independence, ability to test hypotheses, build a strong team, and make data-driven decisions.

First 3 months:

• Audit of marketing, CRM, website, ICP, and funnel.
• Development of positioning.
• Setup of lead qualification and SDRs.
• Implementation of Win/Loss analysis.
• Launch of end-to-end analytics.

Within 6 months:

• Increase Lead → SQL conversion to 50%, SQL → Deal — from 22%.
• Launch of reactivation, upsell, and cross-sell programs.
• Increase in qualified meetings by 30%.
• Reduction in the share of rejected leads by at least 20%.
• MRR growth of at least 12% per year.

The company offers:

• Salary from 400,000 ₽ gross.
• Annual bonus from 50% of salary.
• Total income — from 600,000 ₽ gross.
• Direct work with the CEO.
• Opportunity to build the marketing function almost from scratch.
• Official employment, remote or hybrid format.

Attention! Vacancy from a recruitment agency!

Apply for the vacancy via Telegram (using the "Apply" button).