Head of Marketing (B2B SaaS)

Hi!

We are a product team of the SaaS platform UX Feedback, which helps the largest companies hear the "voice" of their users every day.

Our clients include Yandex, Avito, Cian, HH, MVideo, SberMegaMarket, Leroy Merlin, Sportmaster, Tele2, QIWI, S7, Aviasales, PIK, and many others.

Before you start reading the job description, we'll tell you about the values that drive our team — this will immediately make it clear how well we align.

We believe that the most important thing in business is clients. We treat building relationships with them, both current and potential, with great care. We have ambition, trust, and room for experimentation. If the idea of building marketing that truly works resonates with you, then we are definitely on the same path.

Starting Point — What You'll Be Working With

We'll be upfront and honest — because we value your time and want your decision to join us to be informed.

• Currently, there are three people in marketing — in content and events — and we are at the very beginning of building a system. You will have to build the team structure, roles, and management processes from scratch — this is not a refinement, but a complete construction.
• The current marketing budget is 2-3 million rubles per year. Your task is to transform the process of working with the marketing budget into a transparent and manageable process.
• We have accumulated a lot of data: we know conversions at every stage of the funnel and lead sources. What's missing is a unified system that connects all of this.
• We are already experimenting with various channels — SEO, webinars, events. Now is the time to hand over control of this to capable hands and turn experiments into predictable growth.
• Our main pain point is that marketing develops in fits and starts, without a system. We want marketing's impact on the business to be consistent, which is why we are looking for you.

Why the Company Needs This Role

We currently need a strategic leader who will transform marketing into a predictable and scalable growth system that directly impacts revenue. This is a person who, together with the CEO, defines what needs to be done and why, and then implements it with the team.

Goals We Want to Achieve

• Create a predictable system in marketing.
• Growth in the flow of quality leads through a well-built channel strategy.
• Identification and scaling of 2–3 most effective channels with predictable ROI.
• Launch of a testing system: within six months, test 3–5 new hypotheses/channels, with a decision to scale or close each one.
• Maintain clear positioning that is used by everyone — from the content team to the BDM team.
• Full transparency of the funnel and metrics from top-of-funnel to revenue.

Responsibilities

Strategy and Positioning:

• Develop and update the marketing strategy based on data and business goals.
• Formulate and communicate a clear product story: who we are, what problem we solve, why it's important.
• Update understanding of the target audience, find new segments, and set priorities.

System and Process Building:

• Design and implement key marketing processes: planning, hypothesis testing, event management.
• Build the process for forming and managing the marketing budget.
• Develop end-to-end analytics and a system of metrics (CAC, LTV, CPL, funnel conversions) understandable to the entire team.

Team Management and Cross-functional Leadership:

• Build a marketing team and a management system for it — starting from the current three people in content and events.
• Work in conjunction with the CEO as a strategic partner.
• Establish effective interaction processes with Product, BDM, and Customer Success.

Growth Channel Architecture:

• Define the role and place of each channel (content, webinars, partnerships, etc.) in the marketing model.
• Launch strategic experiments in new directions, make decisions on scaling or closing channels based on data.

Requirements

• You have at least 3 years of experience in B2B / SaaS at the level of building a marketing system (including launching new channels and products).
• You have experience building a marketing system from scratch or fundamentally rebuilding an existing one.
• You have a deep understanding of end-to-end analytics (CAC, LTV, ROI) and know how to set it up using modern tools.
• You have experience in strategic planning and marketing budget management.
• You know how to work with raw data and ideas: segment the audience, identify new segments, and turn them into working stories for clients.
• You know how to work as a leader: build a team and processes from scratch, set the pace, grow and develop people.
• You are comfortable working as a "player-coach" when you need to launch a new channel or experiment.
• You quickly test hypotheses, draw conclusions, and adjust your strategy.
• You communicate honestly, know how to teach, and take responsibility for the results.

Conditions

• Remote work format.
• Flexibility in building your workday.
• Official employment according to the Labor Code of the Russian Federation in an accredited IT company. Payment in rubles to Russian accounts.
• Opportunity to build B2B marketing from scratch.
• Prospect of working and building marketing not only in the Russian market but also in the international market (the company aims to enter international markets).
• We have offline team meetings (hikes, trips) at our expense.
• Annual training grant.
• Honesty and openness of the company, processes, and team.
• A cohesive team that we are proud of.
• The opportunity to truly influence what the company will become in a year, three years, or five years.