Head of Marketing / Head of Acquisition

Greetings! I am looking for a Head of Marketing / Head of Acquisition for a client — an online lending company.

The role is at the intersection of analytics and strategy: managing acquisition through customer economics, working with channels, and testing hypotheses.

The main task is to increase acquisition volume within target unit economics and reduce CAC while maintaining the required LTV.

What you will do:

• Manage acquisition channels: CPA and partnerships, contextual advertising, SEO, ASO.
• Independently analyze metrics and cohorts, build dashboards, and evaluate traffic quality.
• Make decisions on bids, budgets, and scaling of sources.
• Together with product and risk teams, improve the funnel and test hypotheses.
• Lead the marketing team.

We are looking for someone with strong analytical skills and practical experience in B2C acquisition management. It is important to be able to work with numbers independently and turn insights into decisions on channels and budgets.

We are considering Head of Performance / Acquisition, marketing managers, as well as marketing/growth analytics leads who have influenced acquisition strategy and managed channels. Experience in online lending, subscription services, betting/gambling, OTT, and mobile applications is relevant.

Conditions:

• Fixed salary up to 600,000 ₽ net per month.
• Annual bonus up to 4 salaries — depends on financial performance and KPIs for volume, CAC, and LTV.
• Fully remote work.
• The role's focus is on new clients; CRM and repeat sales are handled by a separate team.

If you are interested in the role or have someone to recommend (with a bonus upon success) — write to me in private messages, I will tell you more.