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2 months ago
2,000 – 2,200 USD
per month
Grade
Lead
Work format
Remote
An email or a Telegram message to the recruiter
We are looking for a specialist who will be responsible for the plan of initial loan issuances and the development of the entire funnel — from traffic acquisition to the first issuance.
• Control of plan vs. actual, analysis and forecasting of initial loan issuances; • Identification of shortfalls, reasons for conversion loss, and growth points; • Formulation, prioritization, and testing of hypotheses; • Analysis of Google Ads, Meta Ads, affiliate/CPA, and other channels; • Work with CRM communications, segmentation, and the contact center; • Evaluation of the results of changes and scaling of effective solutions; • Coordination of the marketer, affiliate manager, and analyst; • Interaction with IT, Risk, Contact Center, and other teams
Key responsibility is meeting the initial loan issuance plan. Alina
• Experience in MFO, FinTech, banks, or performance marketing; • Knowledge of CPC, CPL, CPA/CAC, CR, EPC, approval rate, etc.; • Understanding of the full primary client funnel; • Excel / Google Sheets — proficient, SQL — desirable; • Adjust / Affise — advantage; • Strong analytical thinking, systematic approach, and results orientation
Marketing Manager / Lead of Acquisition | FinTech | remote/ $2,000–2,200
Marketing Manager / Lead of Acquisition | FinTech | remote/ $2,000–2,200
We are looking for a specialist who will be responsible for the plan of initial loan issuances and the development of the entire funnel — from traffic acquisition to the first issuance.
Responsibilities: • Control of plan vs. actual, analysis and forecasting of initial loan issuances; • Identification of shortfalls, reasons for conversion loss, and growth points; • Formulation, prioritization, and testing of hypotheses; • Analysis of Google Ads, Meta Ads, affiliate/CPA, and other channels; • Work with CRM communications, segmentation, and the contact center; • Evaluation of the results of changes and scaling of effective solutions; • Coordination of the marketer, affiliate manager, and analyst; • Interaction with IT, Risk, Contact Center, and other teams.
Requirements: • Experience in MFO, FinTech, banks, or performance marketing; • Knowledge of CPC, CPL, CPA/CAC, CR, EPC, approval rate, etc.; • Understanding of the full primary client funnel; • Excel / Google Sheets — proficient, SQL — desirable; • Adjust / Affise — advantage; • Strong analytical thinking, systematic approach, and results orientation.
Key responsibility is meeting the initial loan issuance plan. Alina
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