Remote
We are an international product IT company that creates technological solutions in the field of automated trading in financial markets. Our products help users automate the trading process using algorithms, analytics, and modern technologies.
We are looking for a CMO to lead the company's marketing department, be responsible for the growth of key business metrics, and build a strong international marketing function.
Responsibilities:
- Develop and implement a marketing strategy for all company products.
- Be responsible for key business metrics: ROAS, cohort payback, traffic volume and quality, FTD, conversions, and user acquisition efficiency.
- Scale products in international markets.
- Manage the marketing budget and ensure its maximum efficiency.
- Form and develop the marketing team: Performance, Affiliate, Influencer Marketing, Creative, Content.
- Build processes within the department, define areas of responsibility, and develop team competencies.
- Work closely with Product, Analytics, and other company departments.
- Develop product positioning and strengthen the company brand.
- Search for new growth channels and scale existing ones.
We expect:
- Experience in trading/fintech/gambling — MANDATORY.
- Marketing experience of 5+ years, with 2-3 years in a leadership position.
- Proven experience in scaling a product through marketing.
- Deep practical understanding of performance marketing (Meta Ads, Google Ads).
- Experience in promoting mobile products.
- Full command of analytics and attribution: ability to read data, set tracking tasks, make decisions based on numbers.
- Experience in building and managing a marketing team (hiring, structure, distribution of responsibilities).
- Experience in managing and growing a marketing budget.
- Understanding of the limitations of advertising platforms for financial products and practical experience working under these conditions.
- Experience launching and promoting products in international markets (EU, MENA, LATAM — the main thing is a foreign market, even better if it's the European market).
- Case studies of problem-solving.
- Product positioning development skills.
- Experience with affiliate models and partnerships — sufficient understanding of the domain, how it works, having contacts.
- English level B2+.
- Experience working in a product IT company.
We offer:
- Freedom and lack of excessive bureaucracy.
- Direct work with owners.
- Influence on the product.
- Work in international markets.
- Flexible terms for salary and bonus payments.
