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2 months ago
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Work Format
Remote
Employment
Full-time
English Level
C1 - Advanced
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Growth Marketer — B2B Fintech (Global Payroll & Contractor Payments) YouGo · Remote · Full-time
About YouGo YouGo is a platform for compliant global contractor payments and payroll — onboarding, contracts, multi-currency (fiat & crypto) payouts and compliance in one place, so companies can hire and pay talent anywhere without local entities.
The role We're looking for a confident, talented growth marketer who owns the funnel end-to-end and gets hands dirty from day one. No hand-holding, no "strategy decks only." You'll build the demand engine: SEO, paid, lifecycle, and conversion, working tightly with our outbound/sales motion. If you like turning experiments into a predictable pipeline, this is for you. ** What you'll do:**
🌸Own the full funnel — from first touch to MQL/SQL — and the metrics behind each stage. 🌸Build and optimize sales funnels and landing pages (CRO), tied to our outreach engine and CRM. 🌸Run SEO — content strategy, technical basics, and topic clusters that rank and convert. 🌸Plan and run paid acquisition - LinkedIn Ads, Google, Meta - with clear CAC/ROAS discipline. 🌸Own LinkedIn as a core channel: organic, paid, and demand-gen for a B2B/founder/finance audience. 🌸Set up lifecycle & email nurture, plus marketing automation and attribution. 🌸Stand up analytics & tracking (GA4, UTMs, dashboards) so every channel is measurable. 🌸Sharpen positioning and messaging for our ICP (founders, CFOs, HR, remote-first teams). 🌸Partner with sales/SDR and content to feed the pipeline; run experiments and double down on winners.
Must-have:
💦Proven track record as a growth/performance marketer in B2B SaaS/fintech. 💦Hands-on experience in payroll, EOR, HR-tech, or cross-border payments (or closely adjacent). 💦LinkedIn marketing & lead-gen experience — mandatory. 💦Strong SEO and paid ads (LinkedIn/Google/Meta) skills. 💦Funnel building, CRO, analytics and attribution (GA4 or similar). 💦Comfortable owning numbers and reporting on CAC, conversion and pipeline contribution. 💦Fluent English.
Nice-to-have:
💦Crypto/Web3 or global-remote/distributed-teams marketing. 💦ABM experience (fits our targeted outbound motion). 💦HubSpot / CRM, Webflow or similar, marketing-ops tooling. 💦Russian in addition to English (part of our audience is RU-speaking founders abroad). 💦Early-stage / 0→1 experience — comfortable being scrappy and autonomous.
What we offer:
☘️Ownership of growth from day one and real influence on strategy. ☘️Fast, low-bureaucracy team; your experiments ship, not sit in decks. ☘️Remote, flexible, global. Competitive comp + performance bonus + equity.
How to apply?
Send your CV plus a short note: one growth channel you'd test first at YouGo and why. Bonus points for a metric you personally moved and how.
