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Company:** TFX Employment type: FULL_TIME
🚀 We’re hiring: Paid Acquisition Lead 🌍 About TFX Taxes for Expats is a leading US expat tax preparation company with 20+ years of experience and a 4.8-star rating across major review platforms. We help thousands of US citizens and green card holders living abroad and are entering an exciting stage of growth, AI adoption, and automation. We’re looking for a results-driven paid acquisition expert to own and scale our global paid media strategy , with Google Ads as the primary channel. This is a senior, hands-on individual contributor role with no direct reports. You’ll use AI tools, agents, and automation to manage a broad scope that would traditionally require a larger team.
📍 Remote | 🕒 CET-aligned hours | 💼 Full-time | 👤 Reporting to the Head of Marketing
You’ll take full ownership of Google Ads — from strategy and account architecture to targeting, bidding, ad copy, campaign optimization, and landing page alignment. Your core focus will include Search, Display, and Performance Max campaigns, with responsibility for improving lead quality, CPL, ROAS, conversion rates, and overall revenue impact. You’ll also test and scale additional paid channels, including Microsoft Ads, Meta, Reddit, Quora, and LinkedIn , identifying the strongest growth opportunities and expanding them systematically.
AI will be embedded in your daily workflow. You’ll use it to:
You’ll monitor performance across the full funnel — from Impression Share, Search Lost IS, and Quality Score to CPL, ROAS, conversion rate, and revenue — using data to guide decisions across every paid channel. You’ll also own landing page creation and optimization, building, testing, and iterating pages with tools such as Unbounce or AI-assisted builders to improve relevance, Quality Score, and conversion performance.
You’ll work closely with SEO, content, product, and development teams to align campaign strategy, messaging, creative, and landing pages. You’ll also coordinate with operations to ensure the entire acquisition funnel — from the first click to a converted client — runs smoothly and efficiently.
Experience building AI agents, custom workflows, Claude Skills, or custom GPTs is a strong advantage.
Interview process: Resume review → Soft skills interview → Google Ads audit + AI workflow demo → CEO interview → Offer 🎉
Please submit your application to victoria.luna@tfx.tax
4 days ago
Grade
Lead
Experience
from 6 years
Work Format
Remote
Employment
Full-time
English Level
B2 - Upper-Intermediate
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