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2 months ago
2,000 – 2,200 USD
per month
Grade
Head
Work format
Remote
An email or a Telegram message to the recruiter
🚀 We are looking for a Head of Lead Generation, who will be responsible not just for leads, but for the final result — meeting the primary issuance plan.
This is a position for someone who sees the entire funnel as a single process: traffic → registration → application → approval → signing → issuance.
Your task is to understand daily where the drop-off occurred, why it happened, and what needs to be changed to restore the result.
🎯 The main KPI is meeting the primary issuance plan.
We are looking for someone who thinks not in individual indicators, but in a chain: problem → cause → solution → responsible person → result.
• decompose the primary issuance plan and control plan/actual; • analyze the entire funnel and find conversion loss points; • identify anomalies, form hypotheses, and launch solutions; • work with the effectiveness of Google Ads, Meta Ads, Affiliate/CPA, and other channels; • analyze the impact of CRM communications — SMS, Viber, Push — and the contact center; • evaluate the result of changes before/after and scale effective solutions; • coordinate the marketer, affiliate manager, and analyst; • interact with the Contact Center, IT, Risk, and other teams to resolve issues in the funnel; • form requirements for analytics and new reports
🔹 deep understanding of the customer funnel and performance metrics; 🔹 strong analytical skills and confident work with Excel / Google Sheets; 🔹 SQL — preferably at the SELECT, JOIN, GROUP BY level; 🔹 understanding of CRM, affiliate traffic, and contact center operations; 🔹 most importantly — systematic approach, independence, and result orientation.
🔹 experience in FinTech / MFO / Banking / performance-oriented areas will be an advantage; 🔹 knowledge of Adjust and Affise will be a plus;
| remote | $2 000–2 200
| remote | $2 000–2 200
🚀 We are looking for a Head of Lead Generation, who will be responsible not just for leads, but for the final result — meeting the primary issuance plan.
This is a position for someone who sees the entire funnel as a single process: traffic → registration → application → approval → signing → issuance.
Your task is to understand daily where the drop-off occurred, why it happened, and what needs to be changed to restore the result.
What needs to be done: • decompose the primary issuance plan and control plan/actual; • analyze the entire funnel and find conversion loss points; • identify anomalies, form hypotheses, and launch solutions; • work with the effectiveness of Google Ads, Meta Ads, Affiliate/CPA, and other channels; • analyze the impact of CRM communications — SMS, Viber, Push — and the contact center; • evaluate the result of changes before/after and scale effective solutions; • coordinate the marketer, affiliate manager, and analyst; • interact with the Contact Center, IT, Risk, and other teams to resolve issues in the funnel; • form requirements for analytics and new reports.
What is important: 🔹 experience in FinTech / MFO / Banking / performance-oriented areas will be an advantage; 🔹 deep understanding of the customer funnel and performance metrics; 🔹 strong analytical skills and confident work with Excel / Google Sheets; 🔹 SQL — preferably at the SELECT, JOIN, GROUP BY level; 🔹 knowledge of Adjust and Affise will be a plus; 🔹 understanding of CRM, affiliate traffic, and contact center operations; 🔹 most importantly — systematic approach, independence, and result orientation.
🎯 The main KPI is meeting the primary issuance plan.
We are looking for someone who thinks not in individual indicators, but in a chain: problem → cause → solution → responsible person → result.
Alina
We compare skills, grade, work format and salary
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