About the Company
MakeDifference is a custom development team. We create web services, mobile applications, Telegram services, CRM/ERP systems, and AI products.
Voted the best team of 2025 by Freelance.ru.
Currently, a significant portion of our clients come through freelance platforms and recommendations. We aim to systematically develop marketing and new sources of inbound leads.
Responsibilities
The main focus is on marketing and developing client acquisition channels:
- analyze current lead sources;
- search for new B2B client acquisition channels;
- formulate and test marketing hypotheses;
- work with the company's positioning and branding;
- develop the website, case studies, and other touchpoints;
- analyze competitors and the market;
- evaluate the effectiveness of marketing activities;
- define marketing priorities in conjunction with the CEO.
We are prepared to allocate budget and resources for testing well-substantiated hypotheses.
Additionally, the role involves sales:
- initial correspondence with inbound leads;
- client qualification;
- bringing qualified leads to a call with the CEO;
- preparing commercial proposals;
- deal support;
- managing clients in CRM.
Who We Are Looking For
Ideally, someone with marketing experience in:
- IT outsourcing;
- web studios;
- development agencies;
- integrators;
- other B2B companies with complex digital services.
Experience in a small or medium-sized company where marketing had to be developed and built independently is particularly interesting.
A background in sales, account management, or lead generation would be a plus.
What's Important
- experience in B2B marketing;
- understanding of custom development specifics;
- ability to search for and test hypotheses;
- analytical approach;
- competent client communication;
- independence and initiative.
How We Work
We strive to eliminate maximum routine and develop our own internal tools:
- proprietary CRM;
- AutoFreelance — collects relevant projects from FL.ru and Freelance.ru;
- MakeDifference Offers — a service for preparing commercial proposals.
Conditions
- fully remote work;
- schedule 10:00 AM–6:30 PM MSK;
- fixed salary + additional motivation;
- direct work with the CEO;
- budget for testing marketing hypotheses;
- necessary work software is paid for by the company.
Selection Stages
- Initial interview
- Interview with CEO
- Final offer discussion
