at AI Startup ELA
ELA is an AI product for working with transport companies.
We are creating an AI agent that allows users to process, calculate, and track shipments through a regular dialogue — without complex interfaces and the need to work in multiple personal accounts.
We are currently in the active product development phase and are looking for a Growth Marketing Manager to help build the first scalable user acquisition channels.
This role is for someone who is interested in working not only with content but also with experiments: launching hypotheses, analyzing results, and finding effective growth mechanics.
Your responsibilities:
Acquisition Channel Development
- Launch and develop user acquisition channels (Telegram, MAX, and other platforms);
- Create and configure bots and automated communication scenarios;
- Launch newsletters and user engagement sequences;
- Test various approaches to user acquisition and activation;
- Analyze channel effectiveness and propose improvements.
Content and Audience Development
- Participate in developing ideas for short vertical videos (Reels, Shorts, and other formats);
- Assist in creating scripts and testing content hypotheses;
- Organize content publication on various platforms;
- Analyze content performance and identify successful formats.
Experiments and Analytics
- Assist in building the user acquisition funnel;
- Set up basic channel analytics;
- Track the user journey from first contact to product usage;
- Formulate conclusions based on experiment results;
- Maintain a database of hypotheses and testing results.
Collaboration with the Product Team
- Interact with the Product and Development team;
- Assist in user research and understanding their needs;
- Participate in finding new ways to develop the product;
- Relay user feedback to the team.
We expect:
- At least 1 year of experience in digital marketing, growth marketing, content marketing, or digital product development;
- Understanding of marketing funnel principles;
- Experience with Telegram channels, bots, or newsletters;
- Interest in AI products and new technologies;
- Ability to independently launch small experiments;
- Ability to analyze results and draw conclusions.
Bonus points:
- Experience in IT products, SaaS, or startups;
- Experience with a B2B audience;
- Understanding of product metrics;
- Experience creating short videos;
- Experience with analytical tools.
What we offer:
- Direct work with a team developing its own AI product;
- Opportunity to influence the initial growth channels of a new product;
- Fast experiment cycle: idea → launch → result analysis;
- Opportunity for growth in Growth / Product Marketing;
- Remote work format.
We are looking for someone who not only wants to perform marketing tasks but also wants to find effective product growth strategies together with the team.
