100,000 - 150,000 โฝ
Pastila
Address: Russia, Moscow, 2-nd Paveletsky Proezd, 5s1
๐ Hi! My name is Evgeny, and I am developing the Pastila company. We have been producing accessories for phones and gadgets since 2013 and sell them worldwide. It's an international business: our own production and office in China, in Shenzhen โ right in the heart of the electronics market, โ plus an office in Moscow. In Russia, we are in the TOP-3 on marketplaces (Ozon, Wildberries, Yandex.Market) and sell on foreign platforms.
๐ We have many social networks, with a focus on foreign ones: YouTube, Instagram, TikTok, Pinterest, WeChat, LinkedIn. Russian platforms will be a warm-up for you, but foreign ones are the main job. I'm looking for someone who will take this direction entirely and turn social media into a working channel: reach, brand awareness, and a flow of wholesale requests to the website.
๐ฏ Why we need you:
We have more and more content, and more platforms too. But the output is almost zero: we post without a content plan, without hooks, without funnels, without responding to comments. Your task is to build a system that gains reach and brings leads to our wholesale website.
๐ What you will do:
- Work with an ecosystem of 20+ accounts based on a content plan, with funnels, on a daily basis.
- Generate content using neural networks and services: articles, carousels, covers.
- Edit product review videos and footage from our factories into Reels, unique for each account.
- Work with auto-posting and automation services to efficiently manage a large number of accounts without manual routine.
- Adapt content for each platform: hook, title, hashtags, geolocation, keywords. Check how everything looks on desktop and mobile.
- Respond to comments daily: direct targeted users to DMs or set up auto-replies via services.
- Submit a weekly work report: reach, what content performed well, what was achieved according to the plan, what's next.
- In the future (with training) โ scale work through a multi-account farm: connect to rigs with dozens of phones, prepare and distribute content to all accounts in each network.
โจ What you will get with us:
- The opportunity to build an SMM department from scratch โ the foundation is already laid: dozens of paid neural networks and configured automations, your own programmer who will build any social media automation for you. Then, you will build your own team.
- Paid work software, neural networks, and training in SMM, video, and neural networks.
- Growth as an expert: practice on international platforms, hypothesis testing, working with algorithms, analytics, video, and large-scale content production, internal paid training.
- Growth to Head of Marketing and SMM with your own team.
- Experienced people around: 13+ years in China and in production. You will learn marketing, traffic, promotion.
- Business trips to Shenzhen for annual strategy sessions, and if you wish โ relocation and work from the office in China.
- Electronics and accessories at wholesale Chinese prices for yourself and your family.
- Remote work and official employment according to the Labor Code.
๐ช What we want to see in you:
- Experience. You have already managed social media end-to-end and know how to build sales content: hooks, retention, offers, warming up, funnels. We are not looking for a beginner.
- Understanding of platform algorithms, especially foreign ones. We don't teach you โ you show us how it's done.
- Good with numbers. You can create a spreadsheet, know metrics, calculate reach and clicks.
- Love for neural networks and trends. If a format goes viral on TikTok โ you adapt and post it within a day.
- Meticulousness. You pay attention to layout, spacing, and consistent style. You proofread your work.
- Sociability. You easily make contact, ask questions, suggest ideas, and are responsive in correspondence.
- A plus: experience as a marketer and working with traffic, generating covers and promo videos with neural networks (Seedance and others), multi-accounting experience, and understanding how to work with a content farm.
๐ซ Who we are NOT looking for:
- Someone who waits for constant reminders and cannot plan their day.
- Someone who shows 10 out of 20 posts and stays silent about the rest.
- Someone who leaves sloppy layouts and doesn't proofread their work.
- Someone who is not good with numbers and cannot do analytics.
- Someone from whom every answer has to be pulled out over a call.
๐ฐ Money:
- Fixed salary for the first two months.
- Starting out โ without complex KPIs: we focus on the approved content plan, plan vs. actual publications, and weekly reporting.
- After we establish a stable process, we will add KPIs to the salary. Goals and bonuses will be determined based on actual results.
In your cover letter, include one case study with numbers: platform โ what exactly you did โ what result you achieved in reach, views, followers, clicks, or leads. Add in one line why this role interests you.
I read applications like this first!
๐ Selection Stages:
- A short test task for 15โ20 minutes.
- Interview with a recruiter: we will discuss your experience, case studies, approach to work, and review the test task.
- Final call with the manager. The test task does not imply free work: we will not use its results in publications. It is needed to see how you think, work with content, neural networks, platforms, and analytics.
Good luck!
