from 100,000 ₽

Brashop — a lingerie and swimwear store for women with large busts — is looking for an SMM manager with a focus on content placement and distribution.

This is not a classic SMM vacancy. You do not need to create or shoot content — we have a separate team for that.

Your task is to ensure that Brashop's ready-made content works as effectively as possible on each platform: generating organic reach, subscribers, traffic, leads, and sales.

This is a full-time position.

Main platforms: Instagram (primary), VK, YouTube, TikTok.

What you need to do

— place and distribute ready-made content as effectively as possible;

— adapt the placement strategy to the specifics of each platform, rather than just duplicating posts;

— work with Reels, Stories, VK Clips, YouTube Shorts, TikTok, and long-form videos;

— test posting times, formats, thumbnails, first seconds, CTAs, links, and other mechanics;

— utilize new platform features and tools to increase reach and target actions (Instagram Plus, Meta One);

— manage the Instagram grid, pinned posts, Stories, and other profile elements;

— analyze publication results and continuously formulate new hypotheses;

— find fragments in long-form videos for Shorts/Reels/TikTok;

— provide briefs to editors and designers for cutting, re-editing, adapting videos, and creating thumbnails, and if necessary, cut videos yourself and select/assemble the necessary footage.

You are not required to shoot or edit videos independently.

Who we are looking for

We are looking for someone who knows Instagram very well and understands the mechanics of VK, YouTube, and TikTok; stays updated on algorithm changes and new platform opportunities; knows how to work with analytics and enjoys experimenting.

It is important to be able to not just "manage social media," but to get the maximum results from already created content.

Requirements

— practical experience in managing and developing commercial social media accounts;

— excellent knowledge of Instagram: Reels, Stories, organic promotion mechanics, analytics, and platform tools;

— understanding of the specifics of VK, YouTube, and TikTok and the differences in content consumption on these platforms;

— ability to work with numbers: analyze reach, retention, engagement, traffic, subscriptions, and other metrics;

— ability to formulate hypotheses, conduct tests, and draw conclusions based on results;

— understanding of how hooks, the first seconds of a video, thumbnails, headlines, and CTAs should work;

— ability to independently find and test new features and mechanics of social platforms;

— ability to set clear briefs for editors and designers;

— visual literacy and understanding of modern short-form video formats;

— results-oriented: we value not the quantity of published content, but how much result we got from it.

Will be a big plus: experience working with e-commerce, fashion, beauty, or other B2C brands with a large audience.

Conditions

— work with a well-known niche e-commerce brand and a large existing audience;

— a large volume of content already produced — you won't have to find, shoot, or edit material yourself;

— a separate team to whom you can assign tasks for editing, re-editing, cutting, and design;

— opportunities for experimentation: we want to test new formats and mechanics, not work on the principle of "we've always done it this way";

— access to analytics and necessary tools for work;

— the opportunity to directly influence the reach, audience growth, and commercial results of Brashop's social networks;

— remote work, 5/2

— income level from 100,000 to 150,000 RUB net (Fixed + KPI).

How we evaluate results

Organic reach, views, target audience growth, traffic, clicks, leads, and other target actions.

In your application, briefly answer the question:

Imagine we gave you 20 ready-made Brashop videos. What would you do over the next 30 days to get the maximum results from them on Instagram, VK, YouTube, and TikTok?

Please respond in your cover letter as a simple list of actions without using AI tools.

Applications without a cover letter will not be accepted.