We are looking for a specialist who knows how to turn a doctor's expertise into understandable, noticeable, and ethical content
Key Task:
Build a content system around Andrey Vakker's personal brand: find strong topics, plan releases, prepare scripts, gather and publish content, and then improve it based on results. The goal of the work is to increase reach (Insta and YouTube) and generate a flow of applications, primarily in Telegram. You do not need to process applications.
What you will do
- Manage Content. Maintain a monthly content plan and a weekly production calendar; keep a reserve of topics and release materials on time.
- Find Ideas. Follow trends, audience questions, and the competitive landscape; transform them into original formats with high reach potential — without cheap clickbait.
- Write Scripts. Prepare hooks, structure, doctor's text, on-screen prompts, and CTAs for short videos.
- Perform Basic Editing. Assemble dynamic vertical videos from ready-made source materials: clean cuts, framing, subtitles, simple graphics, music, and sound. Complex motion design is not required.
- Adapt Materials. Repackage long videos, doctor's answers, case studies, and publications for Instagram, Telegram, and YouTube, preserving the meaning, tone, and specifics of each platform.
- Publish and Format. Prepare headlines, captions, cover images using templates, calls to action, links, and publication schedules.
- Work with Analytics. Weekly review reach, retention, watch time, saves, shares, audience growth, and applications; once a month, provide a short report with conclusions and future hypotheses.
- Connect Content with Applications. Use UTM tags, keywords, and clear CTAs; track with the manager which topics and formats generate leads.
Who we are looking for
- 1+ year of experience in SMM, content marketing, editing, or content production.
- Portfolio with personal contribution: which platforms you managed, what you were responsible for, what you achieved, and how the metrics changed.
- Proficient basic editing skills in CapCut, Premiere Pro, DaVinci Resolve, or another familiar tool; you can independently assemble a clean video without handing it over to an editor.
- Scriptwriting mindset: you understand hooks, pacing, conflict/question, audience retention, and appropriate CTAs.
- Excellent Russian language skills and the ability to write vividly, accurately, and without bureaucratic language.
- Work with numbers: you can read basic platform analytics in livedune or similar services, compare periods, draw conclusions, and test hypotheses.
- Mature attitude towards the subject matter: you are not bothered by professional work with men's health, intimate plastic surgery, and 18+ content.
This will be your advantage
- medical education or specialized additional training;
- experience working with a clinic, doctor, aesthetic medicine, cosmetology, or plastic surgery;
- experience in developing an expert personal brand;
- ability to organize doctor's filming and provide clear technical specifications;
- case studies where content generated not only views but also leads or sales.
What we offer
- Income up to 125,000 ₽ net — the exact amount depends on experience, portfolio, and agreed/completed scope.
- Remote full-time employment with working hours aligned with Moscow time and clear task planning.
- Direct work with an expert: Andrey Vakker, active platforms, a notable audience, an archive of materials, and a short approval chain.
Full influence on the result: you can and should propose formats and test hypotheses that you believe in.
How to apply:
Send your portfolio or a brief description of your experience to the email — urologvakker@gmail.com
