Remote Vacancy.
For the mental health project Vnutri Spokoino (Inner Calm), we are looking for an SMM Specialist to take charge of social media development.
Vnutri Spokoino is a project about mental health and inner resilience: how to find inner strength and maintain inner calm, even when the outside world is unstable. They conduct supportive online workshops with leading psychologists in the country and develop media to help people understand themselves better, live more resiliently, and be kinder to themselves and their psyche.
For the team, content is not just regular posts, but one of the key tools for project growth. Therefore, we need someone who understands how to increase reach, attract new audiences, and develop brand awareness through content. It will be a big plus if you have experience working in "soft" niches.
Key Responsibilities:
- Manage the project's Telegram and the prohibited social network: ensure regular content output and platform development.
- Formulate the SMM strategy and content plan.
- Come up with content series, topics, mechanics, and new formats.
- Generate ideas for Reels and other vertical content.
- Analyze trends, competitors, and the market.
- Work with social media analytics and adjust content based on it.
- Track reach dynamics and understand which actions drive growth.
- Set clear briefs for the editor, designer, and video editor.
- Oversee content production and release.
- Collaborate with the YouTube team: participate in uploads, prepare announcements, and build anticipation for podcast releases, without leading the direction.
WORKING CONDITIONS:
- Compensation: 80,000–100,000 ₽.
- Remote work format.
- Flexible schedule (weekend assistance may occasionally be required).
- Main working hours from 10:00 to 18:00.
- Initially, your direct supervisor will be the founder and producer of the project, Orkhan Mustafayev.
- There is a team to interact with: an editor, a designer, a video editor, and a separate YouTube team.
Advantages:
- Opportunity to influence project development. Your ideas, formats, and content solutions will help the project grow, attract new audiences, and become more recognizable.
- Space for creativity and initiative. We need your perspective: which content series to develop, which topics to raise, and which hypotheses to test.
- Work with a team of specialists. You'll be working alongside an editor, designer, and video editor with whom you can bring ideas to life and create high-quality content.
- Meaningful product. Working with the topic of mental health and creating products that help people understand themselves better and take care of their psychological well-being.
- Opportunity for professional development. In this role, you can develop skills in SMM strategy, analytics, and content production management, see the results of your decisions, and enhance your portfolio.
It's important that you:
- Are confident in working with Telegram and the Prohibited Social Network.
- Have experience with Reels / Shorts / other vertical content and proven results.
- Can not just create a content plan, but connect it to business goals and reach growth.
- Regularly analyze metrics, trends, and competitors.
- Can organize content production and work with an editor, designer, and video editor.
- Are willing to do the hands-on work – not just manage the process, but also independently participate in content creation: generate ideas and write texts.
- Can present a portfolio with real work examples and explain your contribution to the projects.
We'll be a good fit if you:
- Combine creativity and analytics.
- Can come up with ideas, but also look at the numbers and be willing to abandon a hypothesis if it doesn't work.
- Understand the brand.
- The project operates in the psychology niche, so content substance, aesthetics, and careful communication with the audience are important to us.
- Don't expect a detailed brief for every single post.
- Can independently study the market, competitors, and suggest what to test.
- Are results-oriented, not just focused on the number of published posts.
- It's important for us to understand how content affects the project's reach and recognition.
- Are ready to do the work yourself.
- Are not looking for a manager who will exclusively assign tasks to the team.
