Questionnaire
Thank you for your interest in the vacancy.
I am looking for an independent SMM marketer to help build a client acquisition system for individual and group psychotherapy.
This is not an online school, it's a private practice. I create expert materials, write texts, and shoot videos myself. The specialist is needed for marketing organization, content adaptation and distribution, analytics, and testing acquisition channels.
Employment — 12–15 hours per week. Payment — 60,000–70,000 ₽ per month. Initial cooperation period — three months.
Filling out the questionnaire will take about 12–15 minutes.
Name and Surname
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Telegram Link or Nickname
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Link to resume, portfolio, and projects you have worked on
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Please specify what exactly you were responsible for.
How many years have you been working in marketing and SMM?
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- Less than a year
- 1–2 years
- 3–5 years
- More than 5 years
What types of projects have you worked on?
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- Personal brands of experts
- Psychologists and psychotherapists
- Doctors and helping professionals
- Consulting and professional services
- Online schools
- Small business
- Corporate brands
- Other
If you selected "Other", please specify here
What tasks are you ready to perform independently?
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- Project and social media audit
- Marketing and content strategy
- Audience and competitor research
- Service and offer packaging
- Funnel building
- Content plan creation
- Expert text adaptation and editing
- Scripts for Reels
- Basic short video editing
- Content design and publication
- Stories (rarely)
- Analytics and reporting
- Placement and work with Telegram channels
- Working with bloggers and partners
- Paid advertising
For which tasks will you need a separate contractor?
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Please also indicate if you have specialists you usually engage.
Describe one of the most relevant cases where your work led to leads or sales
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Please specify:
- product or service;
- initial situation;
- your personal role;
- actions taken;
- budget, if advertising was used;
- number of leads, bookings, or sales;
- period for which the result was achieved.
How did you determine which channels generated leads in this case?
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Name the specific tracking methods and metrics you monitored.
What will you do in the first two weeks of working on our project?
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A full strategy is not required. Describe the sequence of actions and the result that should be achieved by the end of the second week.
Imagine that reach and subscriber numbers are growing, but there are no psychotherapy leads. What will you check and change?
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What ethical limitations are important to observe when promoting a psychotherapist?
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How many projects are you currently managing and how many hours per week can you regularly dedicate to our project?
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When are you ready to start?
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What fixed monthly salary are you considering for 12–15 hours of work per week?
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Why are you interested in this project and what do you need from the expert for effective work?
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Consent to data processing
I confirm the accuracy of the provided information and agree to the use of my answers for candidate review and communication regarding the vacancy.
If your experience and approach align with the project's tasks, I will contact you and offer a short online meeting.
