Responsibilities

— Full management of Lifehacker's Instagram account and its development, responsibility for KPIs and reporting;

— Creation of 5–6 Reels per week, approximately 20–25 videos per month: finding topics and approaches, devising hooks, writing scripts, shooting, and editing;

— Repackaging of materials from the Lifehacker website and other platforms for Instagram;

— Working in Figma with ready-made templates (some texts and visuals can be taken from our other channels or existing materials);

— Tracking trends and formats of various social networks, proposing new sections, mechanics, and ideas;

— Full management of the "Bedtime" Telegram channel: content planning and preparation, community development, and performance monitoring;

— Responding to subscribers in comments and maintaining constructive discussions;

— Collecting statistics, preparing reports, analyzing results, and formulating hypotheses for platform development;

— Participation in team brainstorming sessions and meetings.

Conditions

— Salary is discussed individually with the successful candidate;

— Employment according to the Labor Code of the Russian Federation;

— 5/2 schedule, Saturday and Sunday are days off;

— Remote work or work in a comfortable office in the center of Moscow;

— Voluntary medical insurance and support from a corporate psychologist;

— MacBook and other gadgets if needed for work.

Requirements

— Commercial experience working with Reels, TikTok, Shorts, or other short vertical video formats;

— Ability to create full-cycle videos: find a topic and approach, formulate a hook, write a script, select visuals, shoot, and edit a video;

— Advanced proficiency in editing software and high work speed. The specific program is not important; the team currently works in CapCut;

— Creativity, extensive viewing experience, and the ability to find ideas with viral potential;

— Understanding of the algorithms of Instagram and other social networks;

— Ability to work with metrics and analytics: evaluate content effectiveness, identify reasons for growth and decline, and formulate data-driven hypotheses;

— Experience with LiveDune or other statistics gathering services;

— Confident proficiency in Figma and the ability to work with ready-made templates;

— Fluent Russian language and the ability to adapt large materials for short social media formats;

— Independence, responsibility, and readiness to be accountable for the entire platform, not just for the production of individual posts;

— Basic knowledge of copyright law, advertising law, and media law;

— Commercial experience working with brands, companies, or other projects (experience limited primarily to managing one's own blog is not suitable for this position);

— Experience working in media will be an advantage;

— Experience developing accounts with recommendation algorithms from scratch or with a small base will be an advantage;

— Experience in independently managing a platform and being responsible for its KPIs will be an advantage.