119415, Moscow, Vernadsky Prospekt, 41 bldg. 1, premises 263

Whom are we looking for and what will they do?

Desnol is an accredited IT company that has been operating in the market for over 20 years. We are developers of the information ecosystem 1C:TOIR, 1C:RCM, and 1C:ITILIUM, implementing them successfully, reliably, and with a good reputation. We have: a team of developers of software for business; a team that carries out projects for the implementation of this software; a team of salespeople who sell the software products we develop and their implementation projects; and a marketing department team that ensures the promotion of the company's products and services.

We are looking for a strong performance marketer who will be responsible for developing the lead generation system and directly influencing the achievement of the company's commercial goals.

We need not only a strategist but also a practitioner who can independently implement marketing activities, analyze results, and constantly seek opportunities to increase the quantity and quality of leads.

You will have the opportunity to influence the product marketing development: propose new approaches to customer acquisition, test hypotheses, improve the funnel, and make data-driven decisions on channel effectiveness.

This position is suitable for an experienced specialist who knows how to build a systematic lead generation process, independently set priorities, make data-driven decisions, and be responsible for achieving business indicators.

What will be the tasks:

• Develop and implement a lead generation strategy for the company's product lines.
• Ensure the achievement of planned indicators for the quantity and quality of marketing leads.
• Independently launch and optimize advertising campaigns in digital channels.
• Search for new acquisition channels and opportunities to scale lead generation.
• Formulate and test hypotheses for improving marketing effectiveness using HADI and PDCA principles.
• Analyze the market, competitors, target audience, customer needs, and objections to find new growth points.
• Work with advertising accounts, landing pages, retargeting, email campaigns, SEO/GEO, marketing automation, and other conversion-boosting tools.
• Attract the target audience to the company's marketing events (webinars, conferences, online events) and be responsible for achieving registration and cost-per-acquisition indicators.
• Manage the marketing budget based on unit economics and channel effectiveness.
• Analyze the customer journey from the first touchpoint to the handover of a qualified lead to sales.
• Work with marketing analytics, end-to-end analytics, CRM, and sales data for decision-making.
• Prepare reports, draw conclusions, and propose initiatives for lead generation development and marketing efficiency improvement.

What qualities are important to us:

• At least 3 years of experience in performance marketing.
• Experience in independently managing lead generation in B2B companies.
• Experience working with Yandex Direct, VK Ads, and other digital acquisition channels.
• Practical experience with marketing analytics, end-to-end analytics, and CRM systems.
• Ability to work with CPL, CAC, conversion rates, lead quality, and other key marketing metrics.
• Experience in managing a marketing budget and making decisions based on unit economics.
• Experience launching hypotheses and projects that led to a measurable increase in the quantity or quality of leads.
• Experience promoting IT products, SaaS solutions, business automation, or complex B2B products will be an advantage.

What we offer

• Stable income from 180,000 rubles.
• Employment according to the Labor Code of the Russian Federation in an accredited IT company.
• Working hours from 9:30 to 18:30, 5/2 (Saturday, Sunday – days off). If you are in a different time zone, we will arrange it.
• Transparent salary paid exactly on the payment dates (10th and 25th of the month).
• Voluntary medical insurance policy (DMS).
• Mandatory annual leave of 28 days.
• Modern approach to managing work, time, and tasks.

Team

At Desnol, we are involved in business digitalization: the implementation of IT systems by our specialists and methodologists has automated processes in hundreds of enterprises in more than 80 regions of the Russian Federation, as well as in Belarus, Kazakhstan, and European countries.

The promotion team doesn't just sell or offer; they care about clients: they ask questions and listen attentively to the answers, find out the client's needs, and offer help. The buyer doesn't object but tries to explain what will make their business successful: through words, behavior during meetings and online, facial expressions and gestures, finally. The skill of Desnol sales specialists lies in their ability to listen and hear, in their sensitivity, understanding, and desire to help.

Projects

Desnol's business partners are well-known brands in Russia, the CIS countries, and Europe. Large companies participate in the development of the global economy, and we help them automate business processes. Our relationships are built on respect, trust, and understanding. We are valued for our reliability and competence. We reciprocate with our business partners and constantly develop to provide services with increasing professionalism and quality.

• PF "KMT "Lomonosov Experimental Plant"
• OOO "Sakhalin Energy"
• AO "Minudobreniya"
• AO "Zhirovoy Kombinat" (Rusagro Group)
• AO "Kondopoga Pulp and Paper Mill" (Karelia Pulp Group)

Work remotely or in the office

Our team pays great attention to corporate culture. Team-building events, informal employee gatherings, corporate parties, and themed parties are regularly held. We strive to create a friendly and supportive atmosphere where everyone feels part of a large and cohesive team.

If working in the office is a priority for you, we are happy to offer this opportunity. At the same time, if remote work better suits your needs and lifestyle, we are also ready to support you in this choice. In any case, our company's goal is to create comfortable conditions for the work and development of each employee, regardless of where they prefer to work. We value an individual approach and are ready to discuss your needs and preferences with you.

The most important points again

• We are looking for a Performance Marketing Specialist who will set up a stable flow of qualified leads obtained through effective marketing campaigns at a target cost per acquisition, which will lead to sales growth.
• You will develop and implement a lead generation strategy, launch and optimize advertising campaigns in digital channels, test hypotheses, search for new channels, and attract the target audience to events. You will also manage the budget based on unit economics, analyze the customer journey and channel effectiveness through end-to-end analytics and CRM, prepare reports, and propose initiatives to increase the quantity and quality of leads.

We offer

• Stable income from 180,000 rubles.
• Employment according to the Labor Code of the Russian Federation in an accredited IT company.
• Working hours from 9:30 to 18:30, 5/2 (Saturday, Sunday – days off). If you are in a different time zone, we will arrange it.
• Transparent salary paid exactly on the payment dates (10th and 25th of the month).
• Voluntary medical insurance policy (DMS).
• Mandatory annual leave of 28 days.
• Modern approach to managing work, time, and tasks.

Become part of the team

We always need talented people who are passionate about their work and ready to bring the boldest ideas to life. Are you that person? Join the Desnol team!

Email: job@desnol.ru