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24 days ago
from 40,000 RUB
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🎮 We are looking for a Performance Marketer / Paid Traffic Specialist for a Rust game project.
The project is technically ready for launch: the website, game servers, and necessary infrastructure are operational. We are now moving to actively attract an audience and are looking for a specialist who will take charge of the paid traffic direction.
❗️ The main task: not just to drive traffic to the website, but to attract real players to the server and gradually reduce the cost of acquired and retained players.
What you will be doing: launching and managing advertising campaigns in Yandex Direct and VK Ads; testing Telegram Ads and other relevant sources; analyzing the Rust audience and competitors; forming hypotheses and testing ad creatives; providing briefs to designers/videographers for advertising materials; setting up UTM tags and analytics; collaborating with the team to build user journey tracking from ad click to the first server entry; optimizing campaigns based on the actual cost of acquired players.
Key performance indicators: cost of first player entry to the server; cost of retained player; number of new players; player retention rate; cost of registration/joining Discord as intermediate metrics; in the future — return on ad spend.
What is important to us: solid experience with Yandex Direct and/or VK Ads; understanding of performance marketing and analytics; ability to work not only with clicks and CTR, but also with the final product economics; independence in hypothesis testing; ability to explain numbers and decisions.
A big plus: experience in promoting gaming projects, GameDev, game servers, online games, esports, applications, or large online communities. Knowledge of Rust and its audience is an additional plus. Format: remote work, long-term cooperation. Compensation: from 40,000 RUB per month (excluding advertising costs) + possibility of an additional bonus for achieving agreed KPIs.
📩 When applying, be sure to send: 2–3 most relevant cases with numbers; advertising budget; cost per target action; which platforms were used; what exactly did you do personally. And briefly answer the question: "What are the first 3 advertising hypotheses you would test for a new Rust server and why?"
