Performance Marketing Manager

Remote

We are looking for a paid traffic specialist for an international personal brand in the niches of self-development, psychology, health, and relationships.

We need a strategist and analyst who relies on numbers, knows how to test hypotheses, and scale successful advertising campaigns. You won't have to create creatives yourself (our team is responsible for that), but we expect you to have a good eye: the ability to generate ideas, write clear technical specifications, and understand what visual or text will work best for a specific segment.

The main focus is promotion to the Russian-speaking audience (expats) living in Europe, the USA, and other countries.

Responsibilities — analyze and segment the target audience; — set up and manage campaigns in Meta Ads, Google Ads, and Telegram Ads; — test audiences, offers, and landing pages; — come up with ideas for advertising materials and provide technical specifications to our team for creative production; — actively use AI tools to optimize routine tasks, prepare text variations, and analyze; — control the budget and key performance indicators: CPL, CPA, CAC, ROAS; — analyze results, identify growth points, and prepare clear reports.

Requirements ✓ successful experience with Meta Ads and Google Ads; ✓ understanding of advertising funnels and user journeys; ✓ ability to analyze audiences, creatives, and metrics; ✓ confident command of modern AI tools (ChatGPT, analytics services, prompt writing tools); ✓ experience with budgets and performance metrics; ✓ independence, initiative, and responsibility for results; ✓ availability of case studies with specific numbers; ✓ English level — basic+ (for correct campaign setup and interface work).

We are considering candidates who are outside the Russian Federation and have stable access to Meta Ads, Google Ads, Telegram Ads, and other necessary advertising tools.

Experience promoting personal brands, educational products, and projects to an international audience will be an advantage, as will knowledge of GA4 and Google Tag Manager.

How to apply? Send your resume and portfolio to germany@apalienko.com