Fledge** is a mobile dating product for the US market. The team previously built and scaled one of the largest dating services in the CIS (14M+ installs) — based on this experience, technologies, and product expertise, we are building an international direction.
The product, platform, and development team are already in place. We are looking for a strong Senior Performance Marketing Manager / Digital Lead who will take full responsibility for the app's performance marketing: from launching and scaling paid acquisition to analyzing the complete user funnel and acquisition economics.
We are a startup, so speed, independence, and a hands-on approach are important to us. We need a person who can not only build a strategy but also independently launch campaigns, dive into data, quickly test hypotheses, and turn successful experiments into a systematic process.
What you will do
Paid acquisition
- Independently launch, set up, and optimize campaigns in Meta Ads, Google Ads / UAC, TikTok Ads, and other relevant channels.
- Manage budgets and scale channels with working economics.
- Constantly search for and test new channels, audiences, offers, and acquisition mechanics.
- Build an experimentation system: hypothesis → launch → data → conclusion → scaling / deactivation.
Funnel & Unit Economics
- Be responsible not only for installs but for the quality of acquired users across the entire funnel: Ad → Install → Onboarding → First Key Action → Payment
- Work with key metrics. Identify problems not only within ad accounts but also in subsequent stages of the funnel: understand where users are dropping off and what changes in acquisition, onboarding, or product communication can improve economics.
Analytics & Attribution
- Set up and maintain correct performance analytics.
- Work with AppsFlyer / MMP, ad accounts, and product analytics.
- Control the correctness of attribution and events.
- In collaboration with product and analytics teams, define necessary events and funnel structure.
- Build a clear reporting system through which the team can see the effectiveness of channels, campaigns, geos, and creatives.
Creative Performance
- Establish a process for working with performance creatives.
- Constantly generate new hypotheses for creatives, offers, hooks, and mechanics.
- Create briefs for designers / creators.
- Analyze creative performance and use data for subsequent iterations.
- Build a fast production loop: insight → hypothesis → creative → test → result → iteration.
- Actively use AI tools for research, hypothesis generation, creative creation, and iteration.
Contractors & CPA Partnerships
- Search for and test external contractors and partners for performance acquisition.
- Establish work with contractors on a CPA model where it is economically justified.
- Control the quality and economics of acquired traffic.
- Scale successful partners and deactivate ineffective sources.
What is important to us
Must have:
- Middle+ / Senior level in performance / digital marketing.
- Strong hands-on experience: you have worked with ad platforms yourself and can launch campaigns without an agency.
- Experience with Meta Ads, Google Ads / UAC, TikTok Ads.
- Experience in promoting mobile apps.
- Experience working with international markets.
- Understanding of mobile attribution and experience with AppsFlyer or similar MMPs.
- Ability to work with CAC, LTV, retention, payback, and the complete product funnel.
- Data-driven approach: decisions are made based on numbers and experiments.
- Ability to work quickly and independently in a startup environment.
Will be a big plus:
- Experience promoting a product in the US market.
- Experience in the dating vertical.
- Deep experience with mobile performance / app acquisition.
- Experience in scaling paid acquisition.
- Experience in building a creative testing pipeline.
- Experience working with CPA partners and performance contractors.
- Confident use of AI tools in daily work.
- Fluent English.
What we offer
- Fully remote work in a distributed team
- Fixed payment in currency, not tied to the ruble exchange rate
- Opportunity to influence technical decisions and make many of them yourself without excessive bureaucracy
- A product with millions of potential users worldwide
- Employment via Service Agreement, format depends on country of residence
