Who You'll Work With

You'll join the Marketing team and work closely with our Performance Marketing Manager, Creative Designer, and the analytics and product teams. This is a role built around owning a number and bringing your own plan for hitting it, not executing someone else's media plan.

Requirements

• 4+ years in user acquisition or performance marketing for a consumer subscription product — app, web, or both.
• Deep, hands-on Meta expertise. You've run Meta as a primary acquisition channel at meaningful spend, built the account structure yourself, and can explain how you handled the moments where scaling stopped working.
• You've managed a paid budget of at least $100k/month and can walk us through what CAC and payback did as you scaled it.
• Experience setting up performance marketing from scratch — accounts, pixels and server-side events, MMP/SKAN or GA4, attribution logic, and reporting.
• Fluency in subscription economics: free-to-paid conversion, renewal and churn, ARPPU, LTV:CAC, and cohort payback.
• Comfortable pulling your own numbers in a BI tool, with basic SQL.
• Comfortable using AI in your daily workflow — analysis, reporting, and automation — rather than treating it as a side experiment.
• Based in the EU, Georgia, Armenia, or Serbia, with the right to work as a contractor there.

Nice to Have

• A track record of scaling paid spend to around $1M/month. This is a significant plus and would move a candidate to the top of the list. We know it's rare, which is why it sits here rather than in requirements.
• Experience with a credit, token, or usage-based subscription — a model where conversion is driven by hitting a limit rather than by a trial expiring.
• Hands-on experience beyond Meta — Google (Search, PMax, YouTube, App), TikTok, or Apple Search Ads. Strength in a second channel counts for a lot; all of them is not something we expect.
• Experience in the photo, video, or creative-tools segment (Canva, Picsart, Photoroom, VSCO, CapCut-adjacent products) — or another consumer subscription category with hard payback math, such as fitness, health, or education.
• Real experience using Claude or other LLMs to manage and automate performance campaigns: bulk edits, budget pacing scripts, automated creative and cohort reporting.
• Both web and app funnel experience, including web-to-app flows and web paywalls (Stripe, Paddle, or similar).
• Incrementality testing, geo-lift — anything that shows you're skeptical of platform-reported numbers.
• Ad copywriting — able to write your own hooks and headlines instead of waiting on a brief.
• In-house experience at a product company rather than purely agency-side work.
• You're already a Recraft user.

What We Offer

• A full-time contractor engagement, fully remote, with compensation that matches the seniority and ownership this role carries.
• Real ownership of the acquisition budget and the targets attached to it — you set the plan, you spend the money, you own the result.
• A product built on AI image and video generation, growing fast, where your work has a direct, measurable line to company revenue.
• The chance to define what performance marketing looks like at Recraft — the structure and playbook you build is what everyone after you works from.
• An environment where automating your own job with AI is encouraged, not viewed with suspicion.
• Direct collaboration with our Performance Marketing, Creative, analytics, and product teams.
• A team that means it when it says it wants to build the best product in the category — people who give each other direct, useful feedback, share context openly, and step in to help without being asked.