Senior User Acquisition Manager
Company: Rooh Co.
Employment type: FULL_TIME
We are Rooh Co., a dynamic team creating mobile and web applications in the Lifestyle, Health, and Utilities niches. Our products help users solve everyday tasks, inspire, and simplify their lives. We are focused on the global market, with an emphasis on the USA, and strive to create innovative solutions using modern technologies.
What you will do?
- Manage our core acquisition channels: Meta Ads, TikTok Ads, and Google Ads — from campaign launch to scaling.
- Take full responsibility for the results of advertising campaigns and the efficiency of budget utilization.
- Work with large budgets and build aggressive yet controlled scaling.
- Test additional traffic sources and find new growth points.
- Work with web funnels and creatives at all stages: from hypothesis formation to launch and scaling.
- Analyze ad creatives and targeting combinations, identify the most effective approaches, and make data-driven decisions.
- Formulate creative hypotheses and assign tasks to the creative department.
- Apply an AI-first approach to daily workflows.
- Set up and develop UA process automation, including campaign management rules.
- Continuously monitor the market, new advertising formats, tools, and scaling approaches.
This is a hands-on role with a real area of influence, a high degree of independence, and full responsibility for results.
What we expect from you?
- More than 4 years of experience in User Acquisition or performance marketing.
- Experience with web funnels, web subscriptions, and B2C products.
- Expert practical experience with Meta Ads, TikTok Ads, and Google Ads, as well as deep proficiency in campaign optimization and scaling methods with high budgets.
- Experience with additional channels: Snapchat, Pinterest, X.
- Experience managing budgets of $500,000+ per month.
- Strong analytical thinking and understanding of unit economics: CAC, LTV, ROAS, payback period, cohort analysis.
- Market awareness and a developed sense of the market: you follow ad creatives, know working formats and hooks, and can independently come up with a concept and turn it into a clear technical specification.
- Daily active use of AI tools for process automation, reporting, research, and creative work.
- Experience with UA process automation tools and setting up auto rules, such as Birch, Madgicx, Plurio, or similar solutions.
- Experience with analytics platforms: GA4, Mixpanel, AppsFlyer, Amplitude, or similar services.
- A high degree of independence and readiness to take responsibility for results.
What we offer?
- Remote work and flexible schedule — results matter to us, not the location.
- Real impact on the product — your ideas and decisions will directly influence product growth and process development.
- Large budgets and room for scaling — the opportunity to work with large traffic volumes and test ambitious hypotheses.
- An energetic and supportive environment — a team that values initiative, helps you grow, and achieves goals together.
- AI-first culture — we welcome automation, experimentation, and the integration of new tools into daily work.
- 15 business days of vacation and 4 Sick Days — time for rest, recovery, and recharge.
- Transparent processes — minimal bureaucracy, maximum opportunities.
- Modern stack — we use the best tools to achieve our goals.
- Employment — contract with a foreign company (Europe), through an individual entrepreneur or incubators for other countries.
