Senior User Acquisition Manager ( Meta* & TikTok)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

About the role

We are looking for a Senior User Acquisition Manager to drive and scale paid acquisition across Meta and TikTok* for our subscription-based products.

This is a hands-on role with a strong focus on performance, experimentation, and scalable growth. You will be responsible for building, optimizing, and scaling acquisition systems, working closely with creative, product, and analytics teams.

The ideal candidate combines strong execution skills with strategic thinking, is highly data-driven, and thrives in a fast-paced environment where speed and ownership matter.

Key Responsibilities

Performance & Scaling

Own and scale paid acquisition across Meta and TikTok*

Continuously improve key metrics (CPA, ROAS, ROMI)

Identify and scale winning campaigns while maintaining efficiency

Campaign Management & Optimization

Build and manage campaign structures aligned with scaling goals

Continuously test and optimize creatives

Run structured A/B tests with clear hypotheses and learning agendas

Data Analysis & Decision-Making

Analyze performance across the full funnel

Identify bottlenecks and growth opportunities

Translate data into actionable insights and decisions

Work with attribution models and understand platform-specific nuances (e.g., iOS 14+)

Creative Collaboration

Partner closely with creative teams to develop high-performing ads

Provide clear, data-driven feedback on hooks, angles, and formats

Help define and scale repeatable creative frameworks

Growth Experiments

Identify new scaling levers within existing channels

Test new audiences, formats, and campaign types

Contribute to testing new acquisition channels when relevant

Cross-functional Collaboration

Work closely with product, analytics, and growth teams

Align on KPIs, tracking, and reporting

Ensure data accuracy and proper event tracking

Qualifications

Experience

3–5 years of experience in user acquisition / performance marketing

Strong hands-on experience with Meta and TikTok Ads*

Proven track record of managing and scaling $1M+ monthly budgets

Experience with subscription-based products (web) is a strong plus

Analytical Skills

Strong understanding of performance metrics (CPA, ROAS, LTV, retention)

Ability to analyze data and make fast, informed decisions

Execution & Ownership

Highly proactive and self-driven

Comfortable owning performance outcomes end-to-end

Strong ability to manage multiple campaigns and priorities simultaneously

Strategic Thinking

Data-driven mindset with a structured approach to testing

Ability to balance short-term performance with long-term scalability

Focus on building repeatable acquisition systems

Communication & Collaboration

Clear and structured communication

Ability to present insights and performance to stakeholders

Strong collaboration with creative and cross-functional teams