User Acquisition Manager

Createx is a product company with a portfolio of 20+ mobile apps in the Health & Fitness, Lifestyle, and AI niches. We create our own products for an international audience and are looking for specialists who want to influence the result, grow with the team, and launch in-demand services.

Our team believes: strong products are created by strong people. We are developing a portfolio of 20+ mobile apps, growing ambitiously and rapidly, and are now actively strengthening the UA team. We are looking for not just a specialist, but a person who wants to influence the scale, numbers, and growth of products, and shares our drive for experimentation and results.

Responsibilities

• Setting up, launching, and optimizing advertising campaigns for mobile app promotion;
• Budget management to achieve product goals;
• Scaling advertising budgets within ROI KPIs;
• Launching A/B tests, testing new strategies, creative tests;
• Evaluating the effectiveness of advertising campaigns, monitoring key product metrics;
• Participating in the creation of advertising creative concepts;
• Joint development of product promotion strategies.

Requirements

• At least 3 years of experience with mobile iOS applications;
• Experience with a subscription monetization model;
• Experience in one or more of the following areas: Health&Fitness, Lifestyle, AI, and Utility.
• Experience promoting mobile applications through Google Ads, Meta, TikTok;
• Experience launching and scaling Web2App funnels;
• Experience with creative production (understanding the principles of performance creatives, generating ideas, working with spy services, creative tests);
• Managing budgets of $100,000 USD or more per month;
• Understanding the differences in traffic acquisition from various sources;
• Experience with analytics systems (AppsFlyer/Firebase, other analytics systems) and predictive models;
• Experience with the economics of subscription products and projected ROI;
• Understanding and decision-making based on early metrics and payback metrics (IR, Trial Rate/Subscription Rate, CPA, ARPPU, ROAS, and LTV).

Will be a plus:

• Experience with the Chinese market;
• Experience with DSP traffic sources.

Conditions

• We consider remote cooperation format;
• Salary pegged to the currency exchange rate;
• We have two large corporate events annually and monthly team building events to support team spirit;
• The absence of micromanagement and bureaucracy allows any issue to be resolved quickly.