10 days ago
Reach out directly about this role
Grade
Senior
Experience
from 4 years
Work Format
Remote
By job title
AI writes it from your resume. You only have to send it.
We are an international media holding company that has been successfully developing in the market for 4 years and implementing large-scale projects.
We are looking for a self-sufficient UA specialist who will take responsibility for purchasing and scaling whitehat traffic for mobile and web products in international markets.
Responsibilities: — Launching, optimizing, and scaling campaigns in Meta/Facebook and/or TikTok; — Working with GEOs Europe and USA; — Analyzing performance and product metrics; — Conducting cohort analysis and making data-driven decisions; — Forming hypotheses for creatives, assigning tasks to designers/contractors, and organizing testing; — Managing the advertising budget, reallocating spend, and identifying growth opportunities.
Requirements: — 4+ years of experience in User Acquisition / Performance Marketing; — Experience in purchasing whitehat traffic for mobile and web applications, preferably B2C products with a subscription model; — Strong expertise in Meta/Facebook and/or TikTok Ads; — Experience working with international GEOs, primarily Europe / USA; — Understanding of unit economics, ROAS, LTV, CAC/CPA/CPI, retention, payback; — Experience working with MMP and attribution (AppsFlyer, Adjust, and similar); — Ability to independently launch, analyze, and scale advertising campaigns.
Will be a plus: experience working with Google UAC.
We offer: 💰 Competitive salary, discussed individually 🌍 Fully remote format 📈 Opportunity to independently influence the direction's results and manage significant advertising budgets 🤝 A team that values initiative, analytical approach, and responsibility for results