Vacancy: Senior User Acquisition / Growth Marketing Manager — Mobile Game
Salary: by agreement
Work Location: Remote
Employee Qualification: Senior
Employment Type: full-time / part-time / freelance / consulting — open for discussion.
We are looking for a specialist to help build mobile game marketing from scratch and find a working user acquisition economy.
We already have a ready product, a team, and advertising creatives. Now we need someone to help understand where to direct the advertising budget, which channels to test, and how to evaluate results.
What you will do:
- Conduct an initial product audit and identify key marketing metrics.
- Help select and configure an MMP (AppsFlyer, Adjust, Singular, or similar).
- Build a system for analytics and attribution of advertising traffic.
- Identify priority channels, geographies, and audiences for testing.
- Launch the first User Acquisition / Performance campaigns.
- Analyze CPI, CAC, LTV, Retention, ROAS, Payback, and other key metrics.
- Determine which channels and ad creatives are worth scaling.
- Based on data, propose changes to the product that can improve key metrics.
- Formulate a clear plan for further promotion and scaling.
What is important:
- Experience in User Acquisition / Performance / Growth Marketing.
- Experience with mobile games.
- Practical experience in mobile traffic acquisition.
- Good understanding of CPI, CAC, LTV, ROAS, Retention, Payback, and unit economics.
- Experience working with MMP and mobile attribution.
- Ability to independently form, launch, and analyze marketing tests.
- Capacity to work not only with advertising but also with product analytics.
Will be a plus:
- Experience with casual / puzzle / hypercasual / hybrid-casual games.
- Experience launching a mobile product to market from an early stage.
Learn more about the project: Deep Sand Puzzle
