Elephant Games is looking for a UA Manager.
Responsibilities:
- Planning, launching, and optimizing advertising campaigns in AppLovin, Facebook Ads, Google Ads, Unity Ads, Mintegral, Moloco.
- Finding partners and purchasing incentivized traffic.
- Full cycle of user acquisition (UA): testing hypotheses, validating results, scaling successful initiatives.
- Preparing and launching soft launch projects.
- Monitoring, analyzing campaign effectiveness, and optimizing according to established KPIs based on key metrics, including ROAS.
- Interacting with internal teams: ASO, creative production, analytics, product, etc.
- Searching for and testing new tools, channels, and strategies.
- Analyzing advertising campaigns through AppsFlyer to scale effective traffic sources.
Requirements:
- 3+ years of experience with video ad networks (GameDev).
- Proficient in Excel (pivot tables, data analysis, reporting).
- Experience with various products, including web products – will be a plus (incent traffic, DSP, video networks).
- Experience with subscription-based and ad-monetized products (games / utilities).
- Experience with attribution and analytics systems (AppsFlyer, Adjust).
- Understanding of key performance metrics: CPI, CPA, ROAS, LTV, Retention, ARPU.
- Experience in planning and building user acquisition funnels in various channels.
- Experience conducting tests and working with hypotheses.
- English language – B1+.
Will be a plus:
- Experience with rewarded traffic.
We offer:
- Fully remote, full-time work in a stable game development company.
- Open-to-dialogue management, trusting the team and focused on uniting efforts to achieve results.
- 23 working days of vacation and paid sick leave.
