We are looking for a User Acquisition Manager to join our team and work with an international gaming product with an audience of 250M+ players.
📍 Moscow, Paveletskaya metro station, office
👥 Growth UA Team - 3 specialists (separate Performance team)
💰 Spend: several million dollars+ / quarter
🔌 Channels: Google Ads, Meta Ads, TikTok, Unity Ads
What you will be doing:
- Manage advertising campaigns and constantly look for ways to improve their efficiency (legitimate promotion channels);
- Launch campaigns as part of testing high-risk hypotheses (tests of new advertising channel features, entering new audiences);
- Test and prepare new channels, markets, and approaches for scaling;
- Participate in new product launches and assist in evaluating business metrics;
- Test fundamentally new approaches to presenting products in creatives;
- Work with analytics: investigate funnels, work with fraud, and analyze traffic quality (CPA, CPI, LTV, ROAS).
Our expectations:
- Good spoken and written English (level B2 and above, as we use it daily in negotiations with partners);
- Experience in traffic acquisition in channels (not necessarily all of them): Google Ads, Meta* (Facebook) Ads, TikTok, Unity Ads;
- Understanding of key ROI metrics (ROAS), product engagement metrics (Retention);
- Investigative mindset: you love to get to the bottom of things, formulate hypotheses, and draw conclusions based on numbers;
- Sincere desire to develop in mobile and cross-platform marketing;
Will be a plus:
- Experience in developing internal marketing analytics tools;
- Experience participating in games or entertainment applications in collaboration with a product team;
- Understanding of the free-to-play business model of a mobile game.
What we offer:
- Employment according to the Labor Code of the Russian Federation;
- Flexible start of the working day from 9:00 to 11:00;
- Voluntary medical insurance (DMS) with dental care from the 2nd week of work;
- Partial compensation for fitness, consultations with a psychologist, and Skyeng classes;
Salary range: 150,000 - 250,000 rubles (depends on grade)
