Marketing · Full Time · Remote

🧩 Hitapps is a GameDev company specializing in Puzzle Games. We have several successful products in both categories with a combined total of over 200M+ downloads, and we are regularly featured in the top charts in the Games section. Our culture is built on transparency, we are results-oriented and respect the improvement.

We’re searching for a skilled UA Manager whom we will entrust with driving Incent channels, including scaling, optimization, and end-to-end performance ownership.

Your Role:

• Own the strategy, planning, and execution of user acquisition campaigns across rewarded platforms (Mistplay, Adjoe, Exmox, Tapjoy etc.), maximizing ROI and scale;
• Build and scale performance-driven UA funnels, overseeing offer testing, pricing models, creative strategy, segmentation and data-driven LTV forecasting;
• Drive and scale partner relationships, defining commercial frameworks, incentive structures, payout models, and data-driven testing roadmaps in collaboration with platform and affiliate partners;
• Monitoring and analyzing the quality of acquired audiences based on KPIs;
• Collaborating closely with the creative team to develop and test ad creatives;
• Generating hypotheses, conducting A/B tests, and interpreting results to enhance campaign performance.

What makes you a perfect fit?

• At least 2 years in user acquisition for mobile games with IAA/IAP monetization models, managing budgets of $100k+ per month;
• Strong understanding of rewarded and incentivized ecosystems, including payout models (CPA, CPE, CPI), post-install event funnels, and MMP-based attribution (AppsFlyer, Adjust);
• In-depth knowledge of UA channels and their auction mechanics;