Senior UA Manager
Location
Belarus
Cyprus
Georgia
Project
Social and PPC Channels
Who we are looking for
The marketing team already includes a Head of Marketing, a Lead UA, and 6 specialists across various channels. We are looking for a UA Manager who will become a key player in developing the Social and PPC direction, helping to elevate these channels to a new level and test promising platforms.
About the Company
OpenMyGame is a multi-product mobile game development company specializing in puzzle and word puzzle genres. We are in a phase of active scaling: in the spring of 2025, we raised $20M in investment specifically for User Acquisition development. Our games are conquering markets worldwide, with a focus on US, Tier-1.
Responsibilities
Developing existing channels:
- Manage and scale campaigns on Facebook/Meta and Google Ads.
- Daily optimization: audiences, creatives, bids, placements.
- Manage six-to-seven-figure budgets with a focus on efficiency and scale.
- Elevate the Social & PPC direction to a new level of performance.
Launching new platforms:
- Test TikTok Ads, Snapchat, Twitter (X) Ads.
- Platform research: audiences, formats, media buying specifics.
- Develop launch strategies from scratch, considering the specifics of each platform.
- Make quick iterations and decisions on scaling or pivoting.
Analytics and research:
- In-depth cohort analysis: LTV, retention, ROAS, CPI, traffic quality.
- Build custom dashboards and reports in Google Sheets.
- A/B test creatives, audiences, strategies.
- Find insights through data exploration and competitive analysis.
Strategic thinking:
- Participate in company marketing strategy planning.
- Develop approaches for scaling across geographies and products.
- Collaborate with the creative team: hypotheses on formats, messages, UGC (optional).
- Share insights with the team for cross-channel synergy.
Interaction:
- Horizontal communication with ASO, Product, BI, and Analytics teams.
- Synchronization with other UA specialists.
- Work with platform representatives for access to beta features and support.
Who we are looking for
Must-haves:
- 3+ years of experience in User Acquisition.
- Hands-on experience with Facebook/Meta Ads and Google Ads (UAC).
- Proficient in Google Sheets: VLOOKUP, pivot tables, chart building.
- Experience managing significant advertising budgets.
- English language proficiency for working with platforms and documentation.
Will be a plus:
- Experience in mobile gaming (casual, puzzle genres).
- Experience launching campaigns on TikTok, Snapchat, or other social platforms.
- Familiarity with Appsflyer or other MMPs.
- Experience with BI tools (Metabase, Tableau, Looker).
- Understanding of the creative process and creative testing.
What's important (soft skills):
- Research drive - you are interested in digging into data, finding patterns, and testing hypotheses.
- Proactiveness - you don't wait for ready-made solutions but find growth opportunities yourself.
- Honesty and openness - you are transparent in communication and ready to learn from mistakes.
- Desire to grow - you are attracted to the path from tactical to strategic thinking.
- Communication skills - you easily interact with different teams and adapt.
What we offer
- Opportunity to develop an entire direction in a growing company with serious funding.
- Freedom to test new platforms and hypotheses.
- Real impact on the company's business results.
- A team of experienced professionals for knowledge sharing.
- Horizontal structure without micromanagement.
- Quarterly bonus system (in development).
How the work will proceed
This role is for someone who is equally strong in tactics (knows all the nuances of campaign setup) and open to strategic thinking. You will receive tasks from the Lead UA or Head of Marketing but will have autonomy in decision-making.
You will perform 90% of the analytics yourself using Appsflyer, Metabase, Google Sheets, and Growthbook. For tasks requiring SQL or Python, a team of analysts will be involved. Interaction with the creative team is optional - if you are interested in participating in the development of creative concepts, we welcome it.
Working at OMG means:
- Flexible working hours. You can choose remote work or an office in Gomel or Minsk (with paid lunches, board games, and a massage chair).
- All necessary equipment and services for work.
- Investment in education. We support the professional development of our employees and allocate funds for their training. Our employees also often act as experts at various meetups, which we are very proud of.
- Salary tied to the currency exchange rate.
- Health care. We provide VHI with dentistry and 100% sick leave pay.
- Compensation for sports and fitness.
- 25 vacation days + 5 sick days per year.
- Bonus program, events and corporate parties, gifts for occasions, and other pleasantries.
Hiring Recruiter
My name is Yana. I am working on this vacancy. If you are interested, please contact me in any way convenient for you:
Linkedin: https://www.linkedin.com/in/yanakhudoley/
Telegram: @yanakhudoley
Work email: yana@openmygame.com
Or fill out the application form on our website: https://www.openmygame.com/#_jobs
