UA Team ·
Full-time ·
Remote work
We are Rooh Co., a dynamic team creating mobile and web applications in the Lifestyle, Health, and Utilities niches. Our products help users solve everyday tasks, inspire, and simplify their lives. We are focused on the global market, with an emphasis on the USA, and strive to create innovative solutions using modern technologies.
What will you be doing?
- Launching, managing, and optimizing campaigns in Meta, TikTok, Google UAC.
- Working with hypotheses for optimizations, localizations, and offers.
- Testing creatives.
- Analyzing the funnel: from the first interaction to a paying customer (CPA, LTV, ROAS).
- Assigning tasks for creative production: analyzing performance based on Hook Rate, CR, Retention.
- Maintaining reports in Mixpanel / Google Sheets: generating weekly reports.
- Participating in budget planning and allocation across channels.
What we expect from you?
- 1–2.5+ years in paid UA for mobile apps or web funnels.
- Independent management of Meta and/or TikTok ad accounts.
- Understanding of unit economics: CPI, CAC, LTV, ROAS, payback period.
- Ability to read analytics and draw conclusions, not just extract metrics.
It would be great if:
- You have experience in Health & Wellness, Lifestyle, Productivity app categories.
- You have worked with web-to-app and web funnels.
- Basic understanding of subscription monetization models.
- You have experience in writing requirements for motion and static creatives.
- You can work with Mixpanel / Amplitude independently.
- English language proficiency at B1+ level and above — to read reports, ad account interfaces, and correspond with partners.
What we offer?
- Flexibility — remote work with a flexible schedule. The main thing is results, not location!
- Impact — your ideas truly change the product and processes.
- Energetic and supportive environment — a team that values initiative, helps you grow, and achieves goals together.
- 15 working days of vacation and 4 Sick Days — time for rest and reset.
- Transparent processes — minimal bureaucracy, maximum opportunities.
- Influence the product — your decisions are important at every stage.
- Modern stack — we use the best tools to achieve goals.
- Employment — contract with a foreign company (Europe), through an individual entrepreneur or incubators for other countries.
