Growth Team · Full-time · Remote
We are Rooh Co., a dynamic team building mobile and web applications in the Lifestyle, Health, and Utilities niches. Our products help users with their daily tasks, inspire them, and simplify their lives. We are focused on the global market, with an emphasis on the USA, and strive to create innovative solutions using modern technologies.
What will you do?
- Manage our core acquisition channels: Meta Ads, TikTok Ads, and Google Ads — from campaign launch to scaling.
- Be fully responsible for the results of advertising campaigns and the efficiency of budget utilization.
- Work with large budgets and build aggressive yet controlled scaling.
- Test additional traffic sources and find new growth points.
- Work with web funnels and creatives at all stages: from hypothesis formation to launch and scaling.
- Analyze ad creatives, identify the most effective approaches, and make data-driven decisions.
- Formulate creative hypotheses and assign tasks to the creative department.
- Apply an AI-first approach to daily workflows.
- Set up and develop UA process automation, including rules for managing advertising campaigns.
- Constantly monitor the market, new advertising formats, tools, and scaling approaches.
This is a hands-on role with real influence, a high degree of autonomy, and full responsibility for results.
What do we expect from you?
- More than 4 years of experience in User Acquisition or performance marketing.
- Experience working with web funnels, web subscriptions, and B2C products.
- Expert practical experience with Meta Ads, TikTok Ads, and Google Ads, as well as in-depth knowledge of optimization and scaling methods for campaigns with high budgets.
- Experience with additional channels: Snapchat, Pinterest, X.
- Experience managing budgets of $500,000+ per month independently.
- Strong analytical thinking and understanding of unit economics: CAC, LTV, ROAS, payback period, cohort analysis.
- Market awareness and a developed sense of the market: you follow advertising creatives, know working formats and hooks, and can independently come up with a concept and turn it into clear technical specifications.
- Daily active use of AI tools for process automation, report preparation, research, and creative work.
- Experience with UA process automation tools and setting up auto-rules, such as Birch, Madgicx, Plurio, or similar solutions.
- Experience with analytics platforms: GA4, Mixpanel, AppsFlyer, Amplitude, or similar services.
- High degree of autonomy and readiness to take responsibility for results.
What do we offer?
- Remote work and flexible schedule — results matter to us, not the location.
- Real product impact — your ideas and decisions will directly influence product growth and process development.
- Large budgets and room for scaling — the opportunity to work with high traffic volumes and test ambitious hypotheses.
- An energetic and supportive environment — a team that values initiative, helps you grow, and achieves goals together.
- AI-first culture — we encourage automation, experimentation, and the integration of new tools into daily work.
- 15 working days of vacation and 4 Sick Days — time for rest, recovery, and reboot.
- Transparent processes — minimum bureaucracy, maximum opportunities.
- Modern stack — we use the best tools to achieve our goals.
- Employment — contract with a foreign company (Europe), via sole proprietorship or incubators for other countries.
