Senior UA Manager

Hi! We are Riorise — a mobile multiplayer online game in a live-service format: 35k daily online players, 2M unique players per month, game servers in 50 geos. We are looking for a Senior UA Manager who will take over Facebook and TikTok entirely, scale them for profitability, and become the owner of tracking and attribution across all networks.

— Manage media buying on Facebook and TikTok for Android and iOS: campaign structure, bids, optimizations, scaling without losing profitability — Allocate your networks' budget across geos and platforms based on audience quality and profitability, monitor spend rate — Launch tests every 2 weeks: creatives, audiences, attribution windows, optimizations — Test creatives in your networks together with a colleague and the in-house team: hypothesis, test, evaluation based on player quality, not just CTR and CPI, burnout control — Be responsible for tracking across all networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit, and AEM on iOS — Reconcile ad accounts, AppsFlyer, and internal analytics, identify anomalies, integration errors, and fraud — Calculate profitability by cohorts, distinguish fact from forecast, and turn off what is not profitable

— 4+ years in mobile game UA, with data on your campaigns: initial situation, your actions, result — Experience with budgets of $100k+ per month per channel — Deep hands-on expertise in Meta Ads for Android and iOS apps: auction, campaign structure and learning, optimization for purchase and value, scaling limits — Practical experience with TikTok Ads for apps — Deep understanding of tracking and attribution: MMP, SDK events, postbacks, iOS (ATT, SKAN, AdAttributionKit, AEM) — English from B2 level

— Freedom of action in decision-making and a high level of responsibility — Fast iterations and minimal bureaucracy — ideas can be implemented without lengthy approvals — Flexible schedule and remote work option — Voluntary medical insurance