- What we expect:
- Practical experience in User Acquisition for mobile games and a successful track record of scaling campaigns.
- Understanding of F2P product economics and the connection between acquisition cost, player behavior, and profitability.
- Experience with AppLovin, Meta, Google Ads, and Apple Search Ads, as well as programmatic platforms and incentivized traffic.
- Proficient use of MMPs, such as AppsFlyer or Adjust, and the ability to analyze campaign and cohort data.
- Ability to build LTV and ROI cohort models, forecast expenses, and allocate budgets.
- Experience with A/B testing, creative testing, working with attribution, and evaluating incrementality.
- Understanding of SKAdNetwork, server-to-server tracking, and data privacy requirements in mobile marketing.
- Understanding of ASO and how store page optimization and organic growth complement paid acquisition.
- Experience leading UA specialists, interacting with other teams and advertising partners.
- English for discussing campaign results, presenting reports, and communicating with founders and international partners.
Clear communication, responsibility, and the ability to align priorities between teams are also important to us. We value constructive feedback, a willingness to revise decisions based on data, and timely discussion of risks and challenges.
- What we offer:
- Fully remote work in a B2B format.
- Flexible start to the workday.
- Direct work with founders and the opportunity to influence growth strategy and marketing investments.
- Career growth opportunity to the role of Chief Marketing Officer (CMO).
- Paid vacation and sick days.
- Budget for training and professional development.
- Health and fitness budget.
- Medical insurance / voluntary medical insurance with dental coverage.
Additional information:
4. How the selection process works:
- HR screening (40-60 minutes): introduction, discussion of experience, motivation, and expectations, overview of the company and role.
- Two interviews with founders, 60 minutes each.
- Final culture fit interview with HR (30 minutes): discussion of work approach, communication, and mutual expectations.
Contact information for applicant response:
