Senior UA Manager

Belarus, Georgia, Cyprus $2500-4000 Product: Word Chef

About the Company

OpenMyGame is a multi-product mobile game development company specializing in puzzle and word puzzle genres. We are in a phase of active scaling: in spring 2025, we raised $20M in investments specifically for User Acquisition development. Our games are conquering markets worldwide, with a focus on the US and Tier-1 countries.

Who We're Looking For

Our marketing team currently includes a Head of Marketing, Lead UA, and 6 specialists across various channels. We are seeking a UA Manager to strengthen our In-App Ad Networks vertical and help us maximize performance from platforms with immense potential.

Responsibilities

Operational Management:

• Manage active campaigns on platforms such as AppLovin, Mintegral, Unity, and Bigo.
• Daily campaign optimization: bids, targeting, creatives, bid strategies.
• Manage six-to-seven-figure budgets with a focus on ROI and scaling.
• Take over existing activities and elevate them to a new level of efficiency.

Analytics and Testing:

• In-depth cohort analysis: LTV, retention, ROAS, payback period.
• Build custom dashboards and reports in Google Sheets for rapid decision-making.
• A/B test hypotheses at the campaign, creative, and audience levels.
• Analyze data to uncover insights and growth opportunities.

Strategic Development:

• Test new platforms: Moloco, Liftoff, Vungle.
• Develop scaling strategies across geos and products.
• Participate in marketing strategy planning alongside the Lead UA and Head of Marketing.
• Collaborate with the creative team on hypotheses for formats and messaging (optional).

Interaction:

• Horizontal communication with ASO, Product, BI, and Analytics teams.
• Synchronization with other UA specialists for knowledge sharing.
• Direct engagement with platform account managers.

Candidate Profile

Required Qualifications:

• Minimum 3 years of experience in User Acquisition.
• Hands-on experience with In-App Ad Networks (AppLovin, Unity, Mintegral, Bigo, and similar).
• Proficiency in Google Sheets: VLOOKUP, pivot tables, chart creation.
• Experience managing significant advertising budgets.
• English language proficiency for working with platforms and documentation.

Preferred Qualifications:

• Experience in mobile gaming (casual, puzzle genres).
• Familiarity with Appsflyer or other MMPs.
• Experience with BI tools (Metabase, Tableau, Looker).
• Understanding of A/B testing and statistics.

What We Value (Soft Skills):

• Love for numbers – you enjoy deep data analysis and pattern recognition.
• Proactivity – you generate hypotheses and initiate tests without waiting for instructions.
• Honesty and openness – you address problems directly and are willing to admit mistakes.
• Desire to grow – you are keen on developing from operational to strategic thinking.
• Communication skills – you easily build rapport with diverse teams.

What We Offer

• Work in a fast-growing company with substantial UA investments.
• Real impact on results: your decisions are directly reflected in metrics.
• Opportunity to test new platforms and hypotheses with a dedicated experiment budget.
• A team of professionals ready to share experience and provide support.
• A horizontal structure with minimal bureaucracy.
• Quarterly bonus system (under development).

How Work is Structured

You will receive tasks from the Lead UA or Head of Marketing but will have full autonomy in decision-making for your channels. You'll handle 90% of your analytical tasks independently using Appsflyer, Metabase, and Google Sheets. For complex SQL/Python tasks, you'll collaborate with the analytics team. This is an operational-strategic role: you are proficient in tactics (knowing how to set up a campaign in detail) and are learning to think strategically (understanding how your channels fit into the company's overall growth picture).

Working at OMG Means:

• Flexible work arrangements. Choose between remote work or office-based in Gomel or Minsk (with subsidized lunches, board games, and a massage chair).
• All necessary work equipment and services provided.
• Investment in education. We support the professional development of our employees and allocate funds for their training.
• Salary pegged to currency exchange rates.
• Health and wellness support. We offer voluntary health insurance with dental coverage and 100% sick leave pay.
• Compensation for sports and fitness activities.
• 25 vacation days + 5 sick days per year.
• Bonus programs, corporate events, gifts for special occasions, and other perks.

Hiring Recruiter

My name is Yana. I am handling this vacancy. If you are interested, please contact me through your preferred channel: Linkedin: yanakhudoley Telegram: @yanakhudoley Work email: yana@openmygame.com