Role overview

Original Games is a global team of developers, artists, marketers, thinkers & doers with contributors. We’re building the most relaxing and rewarding casual mobile games, with universal appeal and deep player engagement as our cornerstones. Original Games seeks an analytical, enthusiastic marketing professional to join us as a User Acquisition (UA) Manager. In this role, you will allocate a marketing budget for our games and partner with stakeholders to implement a strategy. This role will involve spending hundreds of thousands of dollars per month across mobile platforms (iOS, Android) in pursuit of Original Games user acquisition goals to grow our key title Merge Inn. In addition to managing user acquisition campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and the marketing team’s use.

What you'll do

• Own the wide spectrum of performance marketing efforts for our games, develop the media strategies and plans across our ecosystem. The scope is around designing and running globally scaled performance marketing campaigns.
• Define metrics, objectives, and key results to prioritize and measure the success of all key initiatives, and get better each time!
• Collaborate with multiple internal teams – Game Development, LiveOps, Marketing, Community Management, and Data Analytics, to create impactful and scalable campaigns.
• Own the digital media strategy, planning, and buying operations across campaigns.
• Develop and manage external partner relationships to bring your strategic vision to life.
• Take risks and drive innovation for growth through constant experiments and testing across multiple platforms with a balanced approach between art and science.
• Stay on top of the most up to date industry trends, competitive digital landscape, user needs, and the latest digital marketing products to continuously learn and innovate.

Who you are / Qualifications

• Performance Marketing Experience: 2+ years of media buying/UA experience with proven results in strategy development, campaign planning and media buying operations.