About the product**
We are developing a web product in the AI Girlfriend niche — one of the fastest-growing segments of the AI industry. The product is actively scaling, and we are now strengthening the performance marketing team.
Responsibilities
- Launching, managing, and scaling advertising campaigns in Meta Ads (Facebook/Instagram) with a budget of $100,000 per month and above;
- Developing and testing hypotheses for creatives, audiences, funnels, and landing pages;
- Daily analysis of unit economics (CPA, ROAS, CPI, LTV, ROMI, etc.) and prompt decision-making for campaign optimization;
- Working closely with the creative team: formulating briefs, testing hypotheses, filtering out ineffective combinations;
- Scaling successful campaigns without losing effectiveness;
- Monitoring trends and changes in Meta's policy, adapting the strategy promptly;
- Interacting with the analytics and product teams to improve funnel metrics.
Candidate Requirements
- Meta Ads traffic buying experience of 6+ months with current (recent) experience — at the time of application, you must be running or have recently run campaigns;
- Experience in the AI products, dating, or dating web products niche;
- Proven experience with advertising budgets of $100,000+ per month on Meta accounts;
- Deep understanding of performance marketing metrics and the ability to make data-driven decisions;
- Experience with web products (landing pages, funnels, conversion tracking);
- Experience in scaling campaigns without a sharp drop in effectiveness;
- Independence, high decision-making speed, responsibility for results.
Will be a plus
- Experience working with a creative team and generating your own hypotheses for creatives;
- Knowledge of the English language.
What we offer
- Fully remote work format;
- Work with a large-scale, growing product and real advertising budgets;
- Direct impact on product growth and fast decision-making without excessive bureaucracy;
- Conditions are discussed individually based on the interview results.
- Offer is formed in EUR
