Senior User Acquisition Manager

Company: Lovi Employment type: FULL_TIME

About Lovi Care

Lóvi is a science-backed, AI-powered wellness assistant that helps people look and feel their best — across skincare, beauty, makeup, haircare, and eye care. The app scans your face and your products, then builds personalized, brand-neutral routines rooted in clinical reasoning and powered by our proprietary Lóvi Score and a face scanner trained by a medical board.

Our mission is to democratize dermatology and cosmetology, turning the subjective world of self-care into a rigorously structured, AI-driven experience. We've already become the absolute leader in our segment — and we continue to grow at a rapid pace. Named "Top AI Smart Skin Care App 2026" by Healthcare Tech Outlook. Meta is our core growth engine, and this role is central to accelerating that momentum.

About the role

We're looking for a Senior UA Manager to own Meta end-to-end as our primary acquisition channel and personally drive scale and efficiency. This is a hands-on performance role with real ownership: you'll manage large budgets, run aggressive-but-controlled scaling, and work in an AI- and automation-first environment where using tools like Claude, Cursor and Gemini deeply is part of the daily workflow — not an afterthought.

This role is for someone who wants channel ownership, large budgets, an automation-first culture, and real performance impact.

What you'll do

• Own and scale Meta Ads campaigns end-to-end — this is the core of the role and demands a top-tier, expert-level command of the channel.
• Manage and grow monthly budgets of $500K+, with a clear plan for how to scale spend 2x–3x when performance allows, without breaking efficiency.
• Run secondary channels (TikTok, Snapchat, Pinterest, AppLovin) as diversification and incremental growth levers.
• Design and execute testing frameworks across creatives, funnels, and campaign structures.