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Company: Replika Employment type: FULL_TIME
We’ve just rebuilt Replika and we’re going through a renaissance, and our goal is exponential growth. Paid is one of the biggest levers we have, and right now no one owns it. That’s this role. You’ll run paid user acquisition end-to-end — Meta first, then TikTok, Google, and wherever else the math works. You own the ad accounts, the budgets, the targeting, the creative testing, and the number that actually matters: profitable installs and subscribers, not impressions.
This is a hands-on media-buying role, not a strategy seat. You’re in Ads Manager every day. You’re not making the creative — we’ve got a UGC and creator function for that. You take the best of what they produce, put paid weight behind it, and figure out what converts at scale. And you’re not setting the whole growth roadmap — but you own the paid engine inside it, top to bottom.
We’re a consumer subscription app with millions of users and a product that’s genuinely hard to explain in one line. Cracking paid UA in this category is an unsolved problem — no one’s really done it in ten years. If scaling spend profitably against a weird, wonderful product is the kind of problem you want, keep reading.
from 4 years
Experience
Full-time
Employment
Remote
Work Format
Senior
Grade
C1 - Advanced
English Level
Creative & Marketing
Specialization
AI
Industry
Product company
Company Type
By job title
C1 - Advanced
English Level
Creative & Marketing
Specialization
AI
Industry
Product company
Company Type